Google is becoming ever stingier on certain ways to build links (i.e. their new policies on article syndication) so ways to get quality anchor text links to help you rank in the search engines are becoming fewer and fewer. One of the top link building techniques is comment posting on articles, blogs, and any type of posts you can find that allow user comments. By typing in no more than 20 words and by inserting an anchor text link, this can be an easy and quick way to build links. There is one downside – the links are nofollow, so they don’t transfer link juice. Therefore the purpose in building these links is for Google to recognize them and help you rank higher for those phrases or keywords you linked.
Most people make the mistake of having an automated system for this. If Google finds you doing this, it can hurt your rankings, and might even result in dropping your listings in their search results. Although there will always be some that get away with this, it’s not worth it.
To get started you might want to use Google to find different Blogs to comment on, so start by searching the category of website you are, and then adding the word “blog” or “post” or “article”. For example, if you are an HR Outsourcing company you would want to find a Human Resources or Small Business Blog, so by searching “Human Resources Blog”, you will get a results page, and go from there. You might want to even type in something like “Top Human Resources Blogs”, and if you are lucky, you can find a list of the most visited, used, and optimized blogs in that niche. Another way to find posts or blogs to comment on is by using various SEO tools such as HubSpot. HubSpot will allow you to type in certain keywords you want to find in blogs and posts, and by typing them in they will search the web and give you the latest twitter posts, comment posts, LinkedIn posts, etc. with that keyword or phrase in it. So if I want to rank higher in the search term HR Outsourcing, I might type in HR Outsourcing on that tool to use it to find people talking about HR Outsourcing, so then I come in, leave a comment with an anchor text link, and after doing this many times you will see results in the Search Engines. Another great way is to look for your competitor’s top backlinks and in many cases there are some blog posts or articles they are commenting on, so by finding these you can leave a comment here with your link.
Next is posting a comment. We all know that doing this many times can make us want to create comment templates on a text based tool such as Notepad that you can copy and paste. Be careful with this, because Google will see this and might think that this is an automated comment posting system. Therefore, understand the main topic of each post by looking at other comments or by just the title, then talk about that and how great a post it is, and finally leave an anchor text link anywhere you can. In a lot of posts I have found that you can insert your website, and it links the name you are posting under (i.e. if I said my name was Anthony and I put my website as http://www.AnthonysWebsite.com, the name Anthony would be linked to my website). Obviously the better a comment you leave that is informational to readers, the more people that you would get a “thumbs up” from or a “like” from (different websites have different ways to rank how high the comment is on the page). Consider this as you are tempted to leave five word comments.
Note that you will come across a lot of people saying that adding links to your comments is a way to get it deleted for being spam, and this is very true, so proceed with caution when you think about dropping anchor text links into your comments. A lot of top posts, blogs, etc. you will come across might give you this problem, so here are two ways around this:
You can still build links with using your name to be linked, and this is totally fine for the sole purpose of link building. This will help with the Trust factor that is nearly immeasurable but nonetheless exists.
Comment posting takes time, and results don’t come over night, so have patience, and make sure when you comment you have something to contribute that makes the comment worthwhile to read, and has a much better chance to being accepted as a comment on blog sites that have the option of rejecting the comments.