EMPOWERING ORDINARY MARKETERS
TO BUILD EXTRAORDINARY LINKS.
Mar
24
Mar 24

Why I Blog Less Frequently: I’m Scared

by Jon Cooper

I could be like a lot of other SEOs, saying how fearless I am and how I’m not scared of Google. I could blog about how a lot of greyer tactics & strategies are still alive more than ever, and show you evidence of them. I could even create a case study to show factual evidence of old fashioned, tactical link building (not necessarily grey/black hat) and its effectiveness.

But the truth is, I’m scared. …

Jan
20
Jan 20

What To Do After the Guest Blogging Apocalypse

by Jon Cooper

So, the news hit, and before I go any further, I love Cyrus Shepard’s tweet:

Statistically speaking, if this trend plays out Google will ban all websites by 2017.

— Cyrus Shepard (@CyrusShepard) January 20, 2014

So let’s talk about guest blogging…

The funny thing is, for a lot of you higher quality SEOs and agencies who have been doing higher quality content placement, you really don’t have as much to worry …

Sep
3
Sep 3

Overlooked Link Building Opportunities for Ecommerce Category & Product Pages

by Jon Cooper

For a lot of you, you’re not working with Fortune 500s that have the domain authority to outrank their competitor’s category & product pages. Even when you do flawless on-site SEO for an ecommerce site (and trust me, VERY few of you are, including myself), for most semi to major competitive terms, domain authority won’t be everything unless you’re an Amazon or an REI.

That’s why building links to your category & product pages can …

May
13
May 13

The Modern Mentality of Link Builders in Competitive Niches

by Jon Cooper

If you’re a consultant or an agency, you’ve undoubtedly dealt with clients in tough verticals. We’ve all been there. The amount of quality link prospects is saddening, and on slow days, it’s hard not to think twice about joining the dark side.

But after working in verticals like this more intensely over the last few years, I’ve realized the thing that I need to change most is my mentality. That doesn’t sound like the answer …

Apr
22
Apr 22

Ecommerce Forum Link Building with Don Rhoades (Part 2)

by Jon Cooper

About 7 months ago Don Rhoades wrote up a fantastic post on Downtown Ecommerce about building links with forums for ecommerce websites. If you’re in Ecommerce and you haven’t read it yet, I suggest you do before you go any further.

A month or two ago I got a chance to meet up with Don in person, and I caught myself asking a few different questions that weren’t answered in his post. I …

Apr
17
Apr 17

The Second Most Creative Link Building Post Ever

by Jon Cooper

In November I asked a group of ~50 SEOs one simple question:

“What was the most creative way you, or someone you know, got a link?”

This was personally one of my favorite posts because there was so much awesome, actionable, and insightful responses. But it looks like I wasn’t alone – it’s now the #1 all time post on Inbound.org.

After it was published, I got a lot of SEOs wanting to …

Apr
15
Apr 15

4 Outside-the-Box Link Building Tactics

by Brian Dean

This is a guest post by Brian Dean from Backlinko.

If you’re like most SEOs, you’re as confused as the cast of Jersey Shore at a TED Talk…

…because it seems that the second you master a new link building strategy, Google cracks down on it.

In fact, there’s a lot of buzz that guest posting (guest posting!) may be the target of a future Google update.

It can leave …

Apr
9
Apr 9

Questions & Checklist for New SEO Clients: A Collaboration

by Jon Cooper

Ever wonder what are the right questions you should be asking new SEO clients?

I’d be lying if I said I didn’t. That’s why I decided to hunt down a few of the biz dev SEOs at one of the leading companies in our space: SEER Interactive.

This post is a collaboration between David Cohen, Shawn Cohen, John-Henry Scherck, Saurav Rimal and I.

We created a Word Doc (.docx …

Apr
2
Apr 2

People Still Pay for Links, Not Vague Content Marketing Strategies

by Jon Cooper

This is a bit of a rant, but it’s important. Comments are welcomed below. 

I wish I could see all the gasps from all the content purists looking at this headline.

But I just couldn’t hold back after the following quote from an article entitled ‘Why Content Marketing is the Only Link Building That Counts’ on Brafton:

“Content Marketing is marketing, link building is manipulation.”

So it seems as though link building is dead …

Mar
15
Mar 15

Podcast #1: Fail-Proof Content for Killer Link Building

by Jon Cooper

It’s been a little frustrating for me having to read the majority of SEO blogs lately – everyone’s talking vaguely about content.

“Want links? Create great content!”

But honestly, 95% of the type of content you’re being told to create does not guarantee links in any way; sure, we get reminded that “nothing is certain” and that we need to take risks, but you know what? Screw risk. Let’s take that out of the equation …