EMPOWERING ORDINARY MARKETERS
TO BUILD EXTRAORDINARY LINKS.
Jan
27
Jan 27

What Link Building Tactic Is Going To Get Flamed Out Next?

by Jon Cooper

The cool thing about being in the position I am as a blogger who writes about link building is that I get to hear from a lot of people and hear what they’re currently doing to build links.

The current time period is no different from any other in the 5 years I’ve been doing this. There’s one tactic that’s getting used & abused by a lot right now, and eventually, it’s going to get …

Oct
22
Oct 22

Deeper Prospecting with Backlink Analysis

by Jon Cooper

If you’ve built links before, then you know about the inevitable brick wall that you hit once you’ve run out of link prospects.

One of the two main ways of finding prospects, backlink analysis, yields some really low hanging fruit, because you’re finding pages that you already know are linking to the same / similar thing as you. But the well runs dry far too quickly.

However, a spark lit in my head recently that …

Sep
9
Sep 9

Advanced eCommerce Link Building Guide

by Jon Cooper

Have you ever been so excited about something that you’ve had to consistently discipline yourself to keep from ruining the surprise?

Over the last 6+ months, I’ve been working on something specific to those who are building links for eCommerce websites, as I know the unique challenge these companies produce on the link building side of things. And it’s finally open to the world.

The guide is now live to the general public right here: …

Aug
4
Aug 4

Prioritize Link Opportunities in Excel

by Jon Cooper

Feb. 2015 update – you can now run through the process using Majestic in the same way now that they’ve (finally) introduced the ‘1 link per domain’ feature. Announcement here.

This is a simple walkthrough of a very actionable, helpful tip that will allow you to figure out which competitor link opportunities are most important.

If you’ve ever used either the Clique Hunter from Majestic, or the Competitor Link Finder from …

Apr
30
Apr 30

Scalable Link Building Campaigns, Processes & Workflow

by Jon Cooper

Before I get right into it, I want to do a short Q&A so you can better understand this post & its context. If you’d like, you can skip to the Table of Contents.

What is this post about?

This post is about how to conduct scalable link building campaigns from start to finish, and it outlines each of the individual processes & the workflow involved.

Who is this for?

This post is not …

Mar
24
Mar 24

Why I Blog Less Frequently: I’m Scared

by Jon Cooper

I could be like a lot of other SEOs, saying how fearless I am and how I’m not scared of Google. I could blog about how a lot of greyer tactics & strategies are still alive more than ever, and show you evidence of them. I could even create a case study to show factual evidence of old fashioned, tactical link building (not necessarily grey/black hat) and its effectiveness.

But the truth is, I’m scared. …

Jan
20
Jan 20

What To Do After the Guest Blogging Apocalypse

by Jon Cooper

So, the news hit, and before I go any further, I love Cyrus Shepard’s tweet:

Statistically speaking, if this trend plays out Google will ban all websites by 2017.

— Cyrus Shepard (@CyrusShepard) January 20, 2014

So let’s talk about guest blogging…

The funny thing is, for a lot of you higher quality SEOs and agencies who have been doing higher quality content placement, you really don’t have as much to worry …

Sep
3
Sep 3

Overlooked Link Building Opportunities for Ecommerce Category & Product Pages

by Jon Cooper

For a lot of you, you’re not working with Fortune 500s that have the domain authority to outrank their competitor’s category & product pages. Even when you do flawless on-site SEO for an ecommerce site (and trust me, VERY few of you are, including myself), for most semi to major competitive terms, domain authority won’t be everything unless you’re an Amazon or an REI.

That’s why building links to your category & product pages can …

May
13
May 13

The Modern Mentality of Link Builders in Competitive Niches

by Jon Cooper

If you’re a consultant or an agency, you’ve undoubtedly dealt with clients in tough verticals. We’ve all been there. The amount of quality link prospects is saddening, and on slow days, it’s hard not to think twice about joining the dark side.

But after working in verticals like this more intensely over the last few years, I’ve realized the thing that I need to change most is my mentality. That doesn’t sound like the answer …

Apr
22
Apr 22

Ecommerce Forum Link Building with Don Rhoades (Part 2)

by Jon Cooper

About 7 months ago Don Rhoades wrote up a fantastic post on Downtown Ecommerce about building links with forums for ecommerce websites. If you’re in Ecommerce and you haven’t read it yet, I suggest you do before you go any further.

A month or two ago I got a chance to meet up with Don in person, and I caught myself asking a few different questions that weren’t answered in his post. I …