EMPOWERING ORDINARY MARKETERS
TO BUILD EXTRAORDINARY LINKS.
Jun
2
Jun 2

Targeting ‘Where to Buy’ Pages for Large eCommerce Sites

by Jon Cooper

Even if the post isn’t 100% directly relevant to you, there are a few tips & tidbits (i.e. my Mechanical Turk project settings, a few outreach tips, etc.) that should be useful to anyone.

I wanted a chance to share an advanced link building process that we’ve been using internally for large eCommerce sites that carry thousands of different brands in their inventory.

For these kinds of sites, there’s one type of low-hanging fruit that’s …

May
12
May 12

28+ Stories of Failed Link Building Experiments

by Jon Cooper

At the heart of link building is attention to detail. If one item is out of place, then it could spell disaster for a campaign.

Therefore, it can be extremely helpful to learn what HASN’T worked. There are so many things that could go wrong, so it’s important to know what those things are, which is why I enlisted the help of some of the most brightest thinkers in the industry.

The tactical takeaways …

Mar
11
Mar 11

Introducing LinkMiner – Broken Link Checker on Steroids

by Jon Cooper

We’ve created a more sophisticated broken link checker for SEOs that allows you to make quicker insights on the links you’re checking. You can download the Chrome extension for free here:

Get The Extension Here

The rest of this post will contain documentation on what it does & how to use it.

This is only the initial version, and I already have a list of additional improvements that I will be making, which …

Jan
27
Jan 27

What Link Building Tactic Is Going To Get Flamed Out Next?

by Jon Cooper

The cool thing about being in the position I am as a blogger who writes about link building is that I get to hear from a lot of people and hear what they’re currently doing to build links.

The current time period is no different from any other in the 5 years I’ve been doing this. There’s one tactic that’s getting used & abused by a lot right now, and eventually, it’s going to get …

Oct
22
Oct 22

Deeper Prospecting with Backlink Analysis

by Jon Cooper

If you’ve built links before, then you know about the inevitable brick wall that you hit once you’ve run out of link prospects.

One of the two main ways of finding prospects, backlink analysis, yields some really low hanging fruit, because you’re finding pages that you already know are linking to the same / similar thing as you. But the well runs dry far too quickly.

However, a spark lit in my head recently that …

Sep
9
Sep 9

Advanced eCommerce Link Building Guide

by Jon Cooper

Have you ever been so excited about something that you’ve had to consistently discipline yourself to keep from ruining the surprise?

Over the last 6+ months, I’ve been working on something specific to those who are building links for eCommerce websites, as I know the unique challenge these companies produce on the link building side of things. And it’s finally open to the world.

The guide is now live to the general public right here: …

Aug
4
Aug 4

Prioritize Link Opportunities in Excel

by Jon Cooper

Feb. 2015 update – you can now run through the process using Majestic in the same way now that they’ve (finally) introduced the ‘1 link per domain’ feature. Announcement here.

This is a simple walkthrough of a very actionable, helpful tip that will allow you to figure out which competitor link opportunities are most important.

If you’ve ever used either the Clique Hunter from Majestic, or the Competitor Link Finder from …

Apr
30
Apr 30

Scalable Link Building Campaigns, Processes & Workflow

by Jon Cooper

Before I get right into it, I want to do a short Q&A so you can better understand this post & its context. If you’d like, you can skip to the Table of Contents.

What is this post about?

This post is about how to conduct scalable link building campaigns from start to finish, and it outlines each of the individual processes & the workflow involved.

Who is this for?

This post is not …

Mar
24
Mar 24

Why I Blog Less Frequently: I’m Scared

by Jon Cooper

I could be like a lot of other SEOs, saying how fearless I am and how I’m not scared of Google. I could blog about how a lot of greyer tactics & strategies are still alive more than ever, and show you evidence of them. I could even create a case study to show factual evidence of old fashioned, tactical link building (not necessarily grey/black hat) and its effectiveness.

But the truth is, I’m scared. …

Jan
20
Jan 20

What To Do After the Guest Blogging Apocalypse

by Jon Cooper

So, the news hit, and before I go any further, I love Cyrus Shepard’s tweet:

Statistically speaking, if this trend plays out Google will ban all websites by 2017.

— Cyrus Shepard (@CyrusShepard) January 20, 2014

So let’s talk about guest blogging…

The funny thing is, for a lot of you higher quality SEOs and agencies who have been doing higher quality content placement, you really don’t have as much to worry …

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