Apr 22

Ecommerce Forum Link Building with Don Rhoades (Part 2)

by Jon Cooper

About 7 months ago Don Rhoades wrote up a fantastic post on Downtown Ecommerce about building links with forums for ecommerce websites. If you’re in Ecommerce and you haven’t read it yet, I suggest you do before you go any further.

A month or two ago I got a chance to meet up with Don in person, and I caught myself asking a few different questions that weren’t answered in his post. I …

Apr 17

The Second Most Creative Link Building Post Ever

by Jon Cooper

In November I asked a group of ~50 SEOs one simple question:

“What was the most creative way you, or someone you know, got a link?”

This was personally one of my favorite posts because there was so much awesome, actionable, and insightful responses. But it looks like I wasn’t alone – it’s now the #1 all time post on Inbound.org.

After it was published, I got a lot of SEOs wanting to …

Apr 15

4 Outside-the-Box Link Building Tactics

by Brian Dean

This is a guest post by Brian Dean from Backlinko.

If you’re like most SEOs, you’re as confused as the cast of Jersey Shore at a TED Talk…

…because it seems that the second you master a new link building strategy, Google cracks down on it.

In fact, there’s a lot of buzz that guest posting (guest posting!) may be the target of a future Google update.

It can leave …

Apr 9

Questions & Checklist for New SEO Clients: A Collaboration

by Jon Cooper

Ever wonder what are the right questions you should be asking new SEO clients?

I’d be lying if I said I didn’t. That’s why I decided to hunt down a few of the biz dev SEOs at one of the leading companies in our space: SEER Interactive.

This post is a collaboration between David Cohen, Shawn Cohen, John-Henry Scherck, Saurav Rimal and I.

We created a Word Doc (.docx …

Apr 2

People Still Pay for Links, Not Vague Content Marketing Strategies

by Jon Cooper

This is a bit of a rant, but it’s important. Comments are welcomed below. 

I wish I could see all the gasps from all the content purists looking at this headline.

But I just couldn’t hold back after the following quote from an article entitled ‘Why Content Marketing is the Only Link Building That Counts’ on Brafton:

“Content Marketing is marketing, link building is manipulation.”

So it seems as though link building is dead …

Mar 15

Podcast #1: Fail-Proof Content for Killer Link Building

by Jon Cooper

It’s been a little frustrating for me having to read the majority of SEO blogs lately – everyone’s talking vaguely about content.

“Want links? Create great content!”

But honestly, 95% of the type of content you’re being told to create does not guarantee links in any way; sure, we get reminded that “nothing is certain” and that we need to take risks, but you know what? Screw risk. Let’s take that out of the equation …

Feb 21

Keep SEO Clients Longer and Happier in a Few Easy Steps

by Jeff Gross

Retaining clients in SEO is crucial because campaigns are long-term, and results don’t just happen over night. But the problem is, many of your clients are not necessarily going to understand this right off the bat.

So what is the solution to long term client retention, and for keeping your clients happy and on board?

Ten years of SEO consultation and practice have given me the chance to get a lot of feedback from clients coming …

Feb 18

The Inevitable Demise of Link Building… or so They Say

by Jon Cooper

If you build links and keep up with the latest trends, you’ll start to see a theme.

It’s quite obvious really, and everyone’s accepted it. What we haven’t really realized, though, is the longevity of it.

The theme I’m talking about is tactic X being labeled as spammy and no longer “an approved strategy by Google”. It’s been around since practically the beginning of SEO, and over time the discussion heats up more & …

Feb 13

How to get Value and Great Prospects Fast from Blogger LinkUp

by Daniel Callis

Blogger LinkUp is of great use to any SEO utilising guest posting as part of a link building strategy. I’m a firm believer that saving time is the key to scaling up link building efforts, and the more tasks you can get done faster, the more spare time you have to be productive. A message delivered to my inbox 3 times a week with a whole list of prospects offering a link …

Feb 9

Does Your Company Have A Harlem Shake Video?

by Jon Cooper

By far one of the most interesting examples of brands using social media trends to show off company culture is the recent “Harlem Shake” videos being passed around.

It all started with a few teenagers from the Filthy Frank YouTube channel making a dance video of Baauer’s Harlem Shake song on February 2nd, 2013. Here’s the video (brace yourself).

Within hours, a few other Youtube channels (TheSunnyCoastSkate &