This is a guest post by Martijn Oud.
I’d like to share some outside-of-the-box (OTB) ways to build links with you. You’ll see most of them are really not that hard to execute but do require you to think of something creative yourself.
1. Be the first to do something new
If you’re one of the first to do adapt new technologies you can score some pretty great links. Take the new EU “Cookie …
In the wake of Penguin, I’ve been getting asked this question A LOT. I think it’s finally time for my answer.
Penguin has changed everything – oh wait, no it hasn’t. All it did was penalize those for doing what they knew was wrong, but the only difference is that Google actually followed through with some of their threats on bad links.
So what SHOULD we be doing? We know what links we SHOULDN’T be …
Note: the wording of this page was changed from “strategies” to “tactics” since that’s exactly what they are: tactics.
This is the most complete list of link building tactics on the Web, period. I created it because the best tactics are never found in one place, and the most complete lists are completely outdated.
One thing to keep in mind while reading: I did my best to split each one up by category (i.e. Local, …
In the last week, I’ve been hearing things like “So, what DOES Google like in terms of links?” and “Everyone is telling me to build links naturally, but no one is showing me how!”
Ask and you shall receive.
Enter the brand evangelist. He or she is no different than the rest of us. They wake up every morning, go to work, and eat three square meals a day. They go online and read the …
This is a guest post by Casey Kluver from Falling Up Media.
As of Jan 29, 2012 there have been 43,277,689 downloads of 1,468 different WordPress themes.
This is just from the WordPress.org repository. Think about that, almost every free WordPress theme has a link back to the creator – that’s millions of backlinks generated by distributing WordPress themes.
I know what you’re thinking, “I do SEO, not design or development!” Guess what? You’re …
This is a guest post by Kane Jamison from Hood Web Management.
I love adopting a givers gain mentality everywhere I can in my business, and my link building strategies are no exception.
Alright, I wasn’t literally jumping up and …
Opportunities are all around you. They’re your chance to get noticed, build rapport with the right people, and in the long run, snag a great link or two.
An opportunity is defined as a set of circumstances that makes it possible to do something. For link & relationship building, there are two types: internal and external. Internal opportunities are something you can control; for example, an awesome 404 page (here’s
Broken link building is starting to get a bad rep. People think it’s a narrow, straightforward strategy, when in reality it’s not. You can get more creative with this strategy than any other link building technique out there.
Yes, you can stick to just finding broken links on links pages & blogrolls and asking the webmaster to replace one with a link to you, but you can go way further with this strategy. Not …
This is a guest post by Peter Attia from PeterAttia.com.
I was recently tasked with training a few link builders on guest posting. Previously, their main concentration was on directory submissions. This was a good introduction for them as it gave them some basic understanding of SEO: anchor text, page value, backlinks, etc. However, manual outreach was completely foreign to them.
I needed to make a quick and simple document that they …