EMPOWERING ORDINARY MARKETERS
TO BUILD EXTRAORDINARY LINKS.
Jul
5
Jul 5

7 OTB Link Building Tactics You Didn’t Think Of

by Martijn Oud

This is a guest post by Martijn Oud.

I’d like to share some outside-of-the-box (OTB) ways to build links with you. You’ll see most of them are really not that hard to execute but do require you to think of something creative yourself.

1. Be the first to do something new

If you’re one of the first to do adapt new technologies you can score some pretty great links. Take the new EU “Cookie …

May
8
May 8

What type of links should we be getting?

by Jon Cooper

In the wake of Penguin, I’ve been getting asked this question A LOT. I think it’s finally time for my answer.

Penguin has changed everything – oh wait, no it hasn’t. All it did was penalize those for doing what they knew was wrong, but the only difference is that Google actually followed through with some of their threats on bad links.

So what SHOULD we be doing? We know what links we SHOULDN’T be …

Mar
29
Mar 29

Link Building Tactics – The Complete List

by Jon Cooper

Note: the wording of this page was changed from “strategies” to “tactics” since that’s exactly what they are: tactics.

This is the most complete list of link building tactics on the Web, period. I created it because the best tactics are never found in one place, and the most complete lists are completely outdated.

One thing to keep in mind while reading: I did my best to split each one up by category (i.e. Local, …

Mar
28
Mar 28

Building Links with Brand Evangelists

by Jon Cooper

In the last week, I’ve been hearing things like “So, what DOES Google like in terms of links?” and “Everyone is telling me to build links naturally, but no one is showing me how!”

Ask and you shall receive.

Enter the brand evangelist. He or she is no different than the rest of us. They wake up every morning, go to work, and eat three square meals a day. They go online and read the …

Feb
15
Feb 15

Utilizing WordPress Themes for Exponential Link Growth

by Casey Kluver

This is a guest post by Casey Kluver from Falling Up Media.

As of Jan 29, 2012 there have been 43,277,689 downloads of 1,468 different WordPress themes.

This is just from the WordPress.org repository. Think about that, almost every free WordPress theme has a link back to the creator – that’s millions of backlinks generated by distributing WordPress themes.

I know what you’re thinking, “I do SEO, not design or development!” Guess what? You’re …

Feb
6
Feb 6

5 Ways to Build Links by Lending a Hand

by Kane Jamison

This is a guest post by Kane Jamison from Hood Web Management.

I love adopting a givers gain mentality everywhere I can in my business, and my link building strategies are no exception.

So when I read rule #6 from Neil Patel’s article last week, The 10 Golden Rules to Attracting Authority Links, I started jumping up and down and shouting “That’s the ticket!”

Alright, I wasn’t literally jumping up and …

Feb
2
Feb 2

Building Rapport Through External Opportunities

by Jon Cooper

Opportunities are all around you. They’re your chance to get noticed, build rapport with the right people, and in the long run, snag a great link or two.

An opportunity is defined as a set of circumstances that makes it possible to do something. For link & relationship building, there are two types: internal and external. Internal opportunities are something you can control; for example, an awesome 404 page (here’s

Jan
24
Jan 24

5 Creative Broken Link Building Strategies

by Jon Cooper

Broken link building is starting to get a bad rep. People think it’s a narrow, straightforward strategy, when in reality it’s not. You can get more creative with this strategy than any other link building technique out there.

Yes, you can stick to just finding broken links on links pages & blogrolls and asking the webmaster to replace one with a link to you, but you can go way further with this strategy. Not …

Jan
19
Jan 19

Guest Blogging Guidelines – An Extensive Guide

by Peter Attia

This is a guest post by Peter Attia from PeterAttia.com.

I was recently tasked with training a few link builders on guest posting. Previously, their main concentration was on directory submissions. This was a good introduction for them as it gave them some basic understanding of SEO: anchor text, page value, backlinks, etc. However, manual outreach was completely foreign to them.

I needed to make a quick and simple document that they …

Jan
16
Jan 16

How to Utilize Abandoned Domains for Link Building

by Jon Cooper

A few weeks ago I got an email from a reader, and he had some awesome questions. I thought I’d share them & my answers here on my blog. If you could do me a favor, please leave your thoughts in the comments below! I posted this mainly to spark a conversation.

Strategies Archives - Point Blank SEO