NOTE: I was not paid to write this review, nor are there any affiliate links. These are purely my opinions of a tool that’s relevant to all of you (we all love links) that I think is worth your attention.
A few weeks ago Garrett French launched the Broken Link Finder tool at Citation Labs. Since I’m starting to use it at lot more for my own client work, I thought I’d go through exactly how I use it and what I use it for.
First, lets’ talk about scalability.
Few quality practices truly scale in link building. The only two strategies that can performed on a large scale right now are guest posting & broken link building. I’ve always been a huge fan of BLB, but seeing that it really does scale when few other things do right now, it’s only making it easier to do it more & more.
But since the process is so unique & specific to itself, there really hasn’t been any tools out there that has helped actually scale it (note: I said it can be scaled, not that it has).
That’s why the Broken Link Finder tool is quite awesome. The process is split up into 2 parts: finding broken link opportunities, and actually conducting outreach. This tool takes care of the first part.
So let’s dive right into the tool!
Getting started is very easy. Once you login, it’s as easy as naming a campaign.
In the next screen you need actual keywords, but before you do anything, make sure you test them! I’ll explain more when I get into pricing, but for now, you should be testing every keyword before you add it to your campaign, just because some keywords might uncover no opportunities while others will uncover a ton.
So here’s what a quick test uncovers for a set of example keywords.
As you can see, “science clubs” would uncover next to no opportunities while “scientific research” uncovers 5 more than any other I tested! A lot of times keywords that I thought would perform well turn out to be not so good, so this is a great way to gauge what’s worth keeping and what’s worth leaving off.
Here’s a video of Garrett walking you through this process as well:
Yep, it will take ~10-15 minutes to have the report for you, but it makes sense. There’s a ton of crawling & APIs at work.
Here’s what a typical report looks like. I’ll break down each thing you see above:
So that’s it! You’ve now saved yourself a ton of time.
This is definitely one of the more pricier tools out there, but after doing the math and talking with Garrett, it makes sense.
The pricing model is 10 credits for $75 (or 10 for $67/month). One credit gets you one keyword, so basically it’s $7.50 each. That’s why you should test your keywords; it’s not wise generating useless reports when it’s this much.
But here’s why I honestly think it’s worth it. Before this I hand prospected for about 2-3 hours for what it took to uncover what this tool does in 10-20 minutes for 1 report. I think at least 1.5 hours of my time is worth more than $6.
You should also know that I asked Garrett why the pricing is what it is. He got into some detail in terms of what his servers were processing & the APIs he was using and the cost of both. So basically, the cost of running these reports for him is why it’s so high.
Before I wrap up this post, just want to emphasize again that I’m not getting paid to write this, nor did Garrett ask me to. My #1 goal is to genuinely help you build links, so if I find something that’s great, then I’ll tell you why.
If you’ve used this tool and had a good or bad experience with it, I’d love to hear so in the comments below! This is meant to give you a breakdown of a new tool and open discussion around it whether or not you think it’s worth using.