Niche Site Challenge #4 – Rankings Update

by Jon Cooper

Although long over due, I finally have an update of my niche site’s rankings. Because I targetted multiple keywords, and not just the keyword “BPO Industry” that matches my exact match domain, I’m going to be showing a few rankings down below. I also ran into a major problem (or two), which I will address below.

These are the rankings for BPOindustry.net in the US Google SERPs on October 25th, 2011. The site was created on September 5th, 2011.

  • BPO Industry – #2
  • BPO Companies – #16
  • Top BPO Companies – #12
  • BPO blog – #19
  • BPO Industry News – #4
  • BPO Telemarketing – #23
  • Offshore BPO – #35
  • Onshore BPO – #8
  • Nearshore BPO – #6
  • Aegis BPO – #12
  • HCL BPO – #35
  • SPi BPO – #8
As you can see, I’m not a one dimensional niche site builder. In a lot of link building opportunities you can get multiple links, so why not take advantage and try to rank for other keywords?
I’m doing great for my targeted keyword “BPO Industry”. I’m ranking at #2, only behind the Wikipedia page (that mentions the phrase “BPO Industry” only once on that page in the body of text), but I can’t be upset because I knew from the start that this page was the only difference between me and the #1 spot. I’m also heavily targeting the keyword “BPO Companies”, which gets 27,000+ phrase searches a month.
At the top I mentioned a major problem, and I’m kind of embarrassed to admit it. Actually, I ran into two problems (one can’t be fixed, one can). The first problem is the location of searches.
Search Location Percentages

Search Location Percentages

As you can see, I really messed up on this one. I didn’t do my homework. I’ve been too worried about ranking for the US Google rather than Google India and other Asian search engines, which get the vast majority of the searches for “BPO Industry” and other related terms. I had been tracking & applauding my progress for the past month, but I didn’t realize I was tracking the wrong thing. No wonder I wasn’t getting near the traffic I thought I was going to get with this term! No one searches for it in the U.S. :(.
There’s my first major problem. Here’s my second: I can’t use any traditional niche site monetization strategies. This makes this whole “niche site challenge” very unique & hard to replicate. Why? Because in my niche:
  • there’s nothing to sell (meaning no affiliate sales).
  • People searching this are usually looking for news, which results in a higher bounce rate (thereby destroying any Adsense CTRs) seeing that I haven’t targetted news on the home page yet
  • My best bet is contacting BPO companies to advertise

So what does this mean for you?

Sorry, if you’re looking for another cookie cutter niche site that deals with affiliate sales & adsense, you’re at the wrong place. I’ll have to get a little creative with my niche site, and it’s going to be more than just a traditional 1 keyword niche site at that.

Then why should I read your future niche site posts?

My monetization strategy might by different, but you can still apply my link building strategies (which will be coming soon! I promise!) & every other post in the challenge.


What I need you to do right now is leave any thoughts, questions, or concerns in the comment section below. I want to hear your feedback! You also need to follow this blog on twitter or subscribe to my RSS if you haven’t already. Thanks for reading! 🙂
In case you missed them:

This post was written by...

Jon Cooper – who has written 129 posts on Point Blank SEO.

Jon Cooper is a link builder based out of Gainesville, FL. For more information on him and Point Blank SEO, visit the about page. Follow him on Twitter @PointBlankSEO.

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  1. Michael J Kovis says:

    I couldn’t help but to chuckle about the search traffic. I too questioned your motivation to use the keywords you chose because after I did some research, the demographic was mainly overseas as opposed to US. But, I kept my mouth closed. 🙂

    Besides that, nice job with your rankings so far. I think you have done very well despite everything.

    • Jon Cooper says:

      You should of spoken up! 🙂 I don’t have the experience with niche sites that most do, so I’m not surprised I made a mistake like this, but now we can see how I make up for it!!

      And thanks on the compliments – luckily this is a link building blog, meaning the main reason I did this is to act as a link building case study and less of a monetization project.

      Also – is there anything you’d like to see on this blog? You seem to enjoy my posts enough to comment on (yay!), and I’d love feedback from my readers.

  2. Mark says:

    Hey Jon,

    Firstly, don’t be too disheartened. Whatever link building strategies you took on obviously worked and didn’t or haven’t so far raised a red flag over your site. So keep this going, google likes to see momentum remember.

    Secondly, have you got any ranking data for the the search engines you should be ranking in?

    I would start to research the pages ranked on page 1 of your target search engine. What do these sites sell, if anything? Is there going to be a language barrier?

    If language is not a problem and your rankings are strong or are increasing, Adsense could be a good way to go. Adsense looks at the users previous visits and displays ads based on this along with a mixture of adverts about your site.

    Once you have adsense running, check out which ads appear. If ads are being placed on your site which directly link to your content, why not search for affiliate products these advertisers are selling – does this make sense?

    And lastly, if you never made this mistake you would still have this mistake to make. So take heart from the fact you are moving forward.

    As always, any questions get in touch.

    Good luck!

    Ps. Any news on your link building strategy post?

    • Jon Cooper says:

      Wow, you’re the man Mark! 🙂

      Thanks so much for the feedback; I’ll try and do a post regarding my rankings in the targeted search engines (Google India & Philippines).

      On the subject of the link building post – I just put together a few posts that I badly needed to get up on the blog, but hopefully you should see the link building post up by the end of the week!

      Thanks again Mark!!!

  3. Jon Turner says:

    Hi Jon,

    This sounds just the mistake I would make Jon! Never mind, as others have said – your rankings are looking good ( this is why I’m looking forward to your post on Link Building ). I have to work a lot harder at my Link Building, especially for a brand new domain, as I’m sure a few of my new sites have been penalized by Google, although I’m not too sure why….
    As I think I’ve mentioned before, I will soon be starting my niche authority site, which will be in the fitness market. After rather too long researching, I’ve found a perfect WordPress theme I feel will allow me to do exactly what i want with my site. It’s an investment of £62 of which I need to save for ( spent too much lately ) but it’s well worth it.

    Speak soon


    • Jon Cooper says:

      Thanks Jon!

      Glad to see the excitement is building for my link building post :). Luckily the post is about white hat & free techniques, so you’ll probably enjoy it!

      I’m also looking to establish a niche authority site, but I just don’t have the time. I might create another niche site and log my progress, but we’ll see!

      Thanks again for stopping by 🙂

  4. Mark says:

    One piece of advice I would like to offer at this point too is – do not become attached to your sites.

    If a site isn’t meeting it’s goals or targets you have to learn to cut your losses and move onto your next project. It is all too easy to become attached to a project even if it is making a loss financial or otherwise and waste energy on a loss cause.

    • Jon Cooper says:


      That’s an awesome piece of advice. I needed to hear that from someone besides me. I’ve been contemplating trying to sell the site for what its worth to a site about BPO, but I don’t want to give up on it while I’m doing this niche site challenge on my blog.

      I currently just launched my second niche site, hopefully this one will have a little more success. I made sure that I can sell affiliate products on this one so I don’t have to depend on Adsense, so we’ll wait and see. The niche site is about a textbook that sells for $200 on Amazon, and at 15% a sale, that’s 30$ each comission. Hopefully this will be what I’m looking for!

      Thanks for tuning in Mark & thanks for the advice!!

  5. Ted Ives says:


    My understanding from reading up in Google’s FAQs etc is that the region split is not to be understood to mean “here is where the demand is” but rather “hmmm….these people seem to care more about this topic relative to other things they care about, than other people do”. It doesn’t necessarily mean there are more impressions available in India for the term versus the U.S., it just means people in India seem to care about that topic to a surprising extent. You’d have to determine volume oppty some other way.

    – Ted

    P.S. I can’t see the Captcha entry field in Firefox, you need a box around it!

    • Jon Cooper says:

      Any ideas on finding volume #s for a country? Google’s Adwords Keyword Tool says 9,900 phrase searches/month & 1,300 exact searches/month Globally & a lot less locally (in U.S.), but was wondering if you found any other tools to give you a good idea.

      Also I’m currently messing with the CAPTCHAs because of this problem. My theme is terrible when it comes to plugin compatibility. Just another reason to buy a proven WordPress framework and not a regular purchased Theme…

Niche Site Challenge #4 - Rankings Update - Point Blank SEO