WHAT THE

HECK IS
SEO?
WHY

SHOULD

I CARE?
A guide to show your

family and friends
Back in 1996, a couple of nerds named Sergey Brin and Larry Page started working on a project to create a search engine, which they called BackRub (later renamed Google).
Search engines were nothing new; the first one was Archie created back in 1990, and there had been more than a few created between then & when Google launched (most notably Yahoo!)
But as you know today, Google is the most widely used search engine. 5 or 6 years after launch, it crept past Yahoo! at the top of the charts and never looked back.
Meanwhile...
Back in the 90’s, people started to create the first websites on the World Wide Web, and they quickly realized they could make money off them. But they needed people to visit their websites in order for them to earn anything.
As search engines started getting used more & more, website owners were trying to figure out how to make their websites show up in their search results.
Search Engine Optimization (SEO) • is the process of affecting the visibility of a website in a search engine’s “natural” or “organic” (not paid for) search results. So which results are organic?
As you can see in this modern search results page, there are two different types of results. The first is ads; they're located in the yellow highlighted box and in the right hand sidebar. Below the top ads, though, there are organic search results. These are the results deemed by Google to be the most relative, trustworthy, and authoritative websites or web pages on the subject.
BUT JUST HOW IMPORTANT IS IT TO SHOW UP AT THE TOP OF GOOGLE IN THESE “ORGANIC” SEARCH RESULTS?

Let’s take an example.

Let’s look at the phrase “party supplies”. It gets searched over 110,000 times a month! Seeing that most studies estimate that the first organic result in Google gets around 20% of the clicks, that’s 22,000 visitors to your website each month if you show up at the top.
party supplies
110,000
SEARCHES
A MONTH
20%
22,000
VISITORS

But let’s quantify that – how much are those visitors worth?

Seeing that the average advertiser for that search phrase spends $1.43 per click, that web traffic of 22,000 visitors is worth roughly $31,460 a month! And that’s just for that search phrase.
$1.43
22,000
VISITORS
=
$31,460
A MONTH!
auto insurance price quotes
$50
In other industries, like real estate or insurance, the cost of web traffic for ranking at the top for one of a few big keywords equates to millions of dollars. For example, advertisers are paying over $50 per click on the search phrase “auto insurance price quotes!” That means showing up at the top in the organic results would make a lot of advertisement budget headaches go away.
BUT HOW EXACTLY DO YOU “SEO”?
Well, it’s split up into two parts.

On page SEO

This deals with making sure Google can find your web pages so they can show them in the search results, as well as making sure you have relevant, detailed, and helpful content to the search phrases you’re trying to show up for.
ON PAGE
SEO
MY GREAT
WEBSITE TITLE

Off page SEO

This deals with trying to get other websites to tell Google what your website is about as well as that it’s an authority in the industry and a website that they can trust to show in their results. This is done through acquiring backlinks from other websites (known as “link building”).
OFF PAGE
SEO
OTHER FUN FACTS
Google owns roughly 70% of the search engine market share
70% of clicks on search engine results pages are on organic results
Outside of search engines, email is the biggest driver of web traffic
75% of users never view the second page of search results
There are over 1.4 billion searches conducted every hour
More than 80% of internet users use search
Moms use search engines twice as much as non-moms
“WHAT’S YOUR #1 SEO TIP?”
Create a website that people love! Search engines were created to measure different signals across the Web so they could find out which websites people like most. Play right into their hands by making those signals real and not artificial!
YOUR
WEBSITE
Congratz on learning something new today!
Now go show off to your friends & family your newfound knowledge of search engine optimization.