My Strangely Efficient Article Marketing Technique

by Jon Cooper

One of the first ever challenges I had to tackle as an SEO was manually submitting articles for one of my clients. They didn’t want to take any chances with any auto submitting software, and in their small uninteresting niche, there were few off site SEO tasks that needed to get done. So, I had to develop a system to efficiently submit articles to 50-100 article directories, as this was one of the white hat ways to get links when your website’s niche is as bland as theirs was.

My system is based solely off of a plain text pad. Almost every article directory asks for the same information, but the only significant difference from site to site is the amount of links allowed in the article body and about the author/resource box. Because of this, I would take all the information for one article, and make several copies, each with a different combination of links in the article body and about the author box.

Here’s an example using one of my blog posts:

Marketing Techniques

First of all, excuse my atrocious use of Paint. Now notice the different parts all set to go in this file. You have the title, description, body, resource box, and tags/keywords all ready to copy & paste. Now, notice at the top what the name of the file it is: “What Does Google Like To See 0 0”. I use the first 25 characters or so of the title, then I write two numbers at the end. The first number is the number of links in the article body, and the second number is the number of links in the resource box. This makes things handy when I’m looking through a long list of text files; I look for the title, then the appropriate amount of links based off of the allowed amount for that specific article directory.

If you don’t get the idea by now, the point is to make it really easy to copy & paste each article with the appropriate amount of links in each. But wouldn’t a folder of all these text files take a long time to make? Well, not necessarily. Here’s the method I use to create these in a time friendly manner:

  1. Copy and paste the title, description, body, a default resource box, and tags/keywords in the format as shown above. Save the file as “*Title* 0 0”. (Make sure you replace *Title* with the title of your article.)
  2. Open your spreadsheet of premade anchor text links (wait, did I forget to mention to have this created?).
  3. First start by putting one anchor text link in the default resource box (try and make sure this is your highest targeted keyword). Save the file as “*Title* 0 1”.
  4. Repeat this process, adding one anchor text link at a time, and continually adding 1 to the second number in the file name. Do this until you get to the highest number of anchor text links you want in your resource box; I usually limit myself at 5.
  5. Now, because most article directories that let you put links in your body also let you put 2 links in your resource box, open the file “*Title* 0 2”.
  6. Add anchor text links into the body one by one, each time saving a new file.
  7. Once you reach about 4 or 5 in your article body, you’re good to go.

About making a spreadsheet of premade anchor text links – this helps expedite the process. Look at the picture below for how I format something like this in a very simple way:

This sounds complex, but once you do it a few times, you get into a good rhythm. Because your only adding one link at a time and then saving, you get multiple versions of the same article as text files.

For all you out there doing manual submissions, I highly suggest you try this technique. I’ve had to submit 1000’s of articles, and by doing this I have saved not only my time but also my client’s money.

Here’s my last tip: Take advantage of article directories that let you save Drafts. If you submit all your available articles at once on each site as drafts, then all you have to do is login each week and click submit on 2 more articles. It sounds time consuming at first, but if you can set aside a few hours or a day depending on how many articles you have ready to submit, you should go ahead and do this. I know sometimes I don’t have time to submit articles when I know I have to, and by doing this it takes me under a minute to submit 2 new articles on each site (I like to limit 2 new articles/a week per site, but if you crank out more content than that on a daily basis, then you can up that number to your liking).

Well as always, I really appreciate you reading. If you have a heart, then you’ll subscribe to my RSS Feed (just kidding, but seriously).

Here’s my question to my readers: Do you see any flaws in my technique, and if so, how could you improve them? I’d also like to hear any other ways you guys submit articles.


This post was written by...

Jon Cooper – who has written 129 posts on Point Blank SEO.

Jon Cooper is a link builder based out of Gainesville, FL. For more information on him and Point Blank SEO, visit the about page. Follow him on Twitter @PointBlankSEO.

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  1. thanks for sharing your tips and suggestions regarding marketing. i agree with all of them. i also did the same mistake by adding my all drafts in a way to directories but thanks for reminding me that its not true.

  2. […] empire, with the lower quality sites at the bottom, and the higher quality sites at the top. For article submission, we can establish some of the more authoritative article directories at the top, and some of the […]

My Strangely Efficient Article Marketing Technique