A few weeks ago I came up with an idea on Social SEO, and I’ve battled with the name a bit, but I’ve settled on the Social SEO Wheel. Bear with me as I try and explain this concept.
Everyone knows that social media can be one of the greatest landmines of exposure there is to find on the web, but unfortunately the stuff that gets the most Diggs or gets the top headlines are things that are (let’s face it) more interesting than the content on your site that you’re trying to promote, like car insurance or payroll software. So how can we get more people to bookmark or retweet our content?
This can be solved through a close inner group of SEOs that help each other out, that bookmark someone’s content when its posted, or retweets their latest tweets to get the word out. Imagine a group of 20-50 SEOs, that take turns having one guy post a bookmark and the rest go and Digging or “liking” it. We all know that if our content got bookmarked by 40 people within 30 minutes of posting it, it could reach a lot more eyes then it would while sitting with a single Digg for that period of time. This could work with tweets and anything social.
Hopefully you get the idea, but I know some of you don’t yet. Let’s start with an example. Say, 20 SEOs all get in contact with each other, and have each other’s account information on different social media sites. They can each post a couple bookmarks, but then each of them goes around and re-bookmarks everyone else’s stuff; in the end, everyone now has their content bookmarked by 20 people, and this could reach the top of the lists on Most Recently Bookmarked pages across social sites.
I currently consult with a few small websites that have pretty boring niches, stuff that people don’t actively go and read about. We all know that Social Media is a huge department of SEO, and we know that a lot of people on these social sites aren’t the type of audience we want to target for traffic, but nonetheless it can always help.
Well, it’s an idea, and I’m glad to claim it as my own, regardless of how successful it could be. Yeah, there probably are a few flaws in it, but you can always criticize it. I’d like to hear your guys’ opinions on the subject. Do you think an idea like this would ever be successful in Social SEO? If you do, would you like me to connect you with other SEOs, including me, that are willing to create our own Social SEO Wheel? Let me know of your thoughts in the comment section below.
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