Comments on: What Link Building Really Is

By: Nia

Nia — Tue, 12 Mar 2013 11:10:23 +0000

LOL. True… Very true.

Well, people has to build something before they earn what they deserve. Maybe link building is fading, but with quality contents and link building will make the princess get the prince

By: Lucky

Lucky — Tue, 26 Feb 2013 05:29:26 +0000

Nice work admin! content is the king & high quality links also play a good role for SERPs content should be perfect & fresh according to your business.

By: mouservice

mouservice — Mon, 18 Feb 2013 12:29:46 +0000

Great post, Jon. I still have the mindset of “link building” as opposed to just “naturally” building links. With some less “sexy” niches, spending time in the trenches is needed. I wonder how much unrelated organic traffic you’ll get for the Te’o line you stuck in there!

By: Davide Di Prossimo

Davide Di Prossimo — Tue, 05 Feb 2013 15:04:19 +0000

Hello Jon,
Thanks for the advice. I will start now to look less narrowly at my niche. Good point.

Cheers

By: Jon Cooper

Jon Cooper — Mon, 04 Feb 2013 23:52:34 +0000

+100 to: it’s not all about links.

I’m just tired of some small businesses thinking the ONLY way to go about getting links is through content marketing, which can be really tough for them. Yes, content is the way to go, but links can be obtained in other ways that’s not against Google’s guidelines.

Thanks for leaving your thoughts

By: Jon Cooper

Jon Cooper — Mon, 04 Feb 2013 23:49:53 +0000

I understand Davide. I’m not saying it’s not difficult here, I’m just saying it’s still around and if you’re willing to look, you’ll find opportunities.

My advice would be not to look so narrowly at your niche; for example, if you sell curtains or sofas, look at the entire home decor space. Also, look at how others are building links in similar industries.

And no, this isn’t “my” subject. Link building has been around longer than I’ve been in it. I’m not claiming it to be mine, and I’m not claiming to be an expert of any sorts. It just happens to be the topic my blog is around.

By: Davide Di Prossimo

Davide Di Prossimo — Sat, 02 Feb 2013 18:16:19 +0000

Hi Jon, link building is not an easy practice at all. I agree with you, link building is not dead, and think it never will. However, now is more difficult than ever getting a backlink from a respectable source. It takes a lot of time and effort to go out there and reach out to find people to link to your site. I tried a lot of time in the past to get a link from a well-respected source in my so called “niche”, but everyone seems to just disregard my emails. It must be the way I ask maybe…I am not sure. Anyway I am not a link building expert, ergo what I do is probably not right. Do you send emails to people to do some link building? Apologies for the ignorance regarding “your” subject.

By: DavidGill

DavidGill — Wed, 30 Jan 2013 12:27:21 +0000

Thank you for this article about llink building. I believe that the most important think is the rich and unique content in link building.

By: Danilo Petrozzi

Danilo Petrozzi — Thu, 24 Jan 2013 11:20:56 +0000

Well that was really a comprehensive article about what is link building. I also totally agree with you when you say “But don’t generalize link building as something that’s dead or dying.”

By: Wholesale Energy

Wholesale Energy — Thu, 24 Jan 2013 05:28:23 +0000

Jon,

Very well said and mature insight into the current status of link building. Link building will always be a foundation of SEO, the true understanding of what proper “white hat” link building has continued to evolve as Google has continued to look for ways to prevent gaming the system.

There will always be three fundamental rules when it comes to SEO… When google is comparing 2 sites side by side, it will always:

- prefer the one with quantity and quality content versus the one with less quantity and/lower quality
- prefer the site with more traffic versus the one with less
- prefer the site with better links (again quality and quantity both matter) versus the one with poorer links

And of course, better content is a key to getting better links and better links help drive more traffic…