Comments on: The Content Marketer’s Guide to Visualizations

By: Richard Adams

Richard Adams — Sun, 24 Jun 2012 16:56:24 +0000

Jon,

What an epic post! I’ve been marking this as “unread” in my feed reader ever since you published it – waiting until I finally had time to really focus on all the content in this post – and boy was it worth it!

My mind is buzzing with ideas after this and I feel a subject I am interested in learning more about has been explained in a detailed, intelligent and clear manner.

Thank you so much for taking the time to put “pen to paper” on this one

Richard

By: Skyler

Skyler — Wed, 20 Jun 2012 01:40:44 +0000

I love the line “stalk the shit out of them”. With Joking aside thanks for the post and resources.

By: Jon Cooper

Jon Cooper — Sun, 17 Jun 2012 18:19:44 +0000

Great story Matt!! Really shows that this stuff can seriously pay off

By: Jon Cooper

Jon Cooper — Sat, 16 Jun 2012 01:42:41 +0000

I was meaning that any text on the infographic should be replaced (in the infographic) with the words in other languages. That make sense?

Thanks Gregory for stopping by

By: Jon Cooper

Jon Cooper — Fri, 15 Jun 2012 20:05:18 +0000

Sorry about that

By: Jon Cooper

Jon Cooper — Fri, 15 Jun 2012 20:04:41 +0000

Thanks Bibiano! Added it to the list

By: Matt Gratt

Matt Gratt — Fri, 15 Jun 2012 00:10:34 +0000

Great Post, Jon. I learned about a bunch of tools I didn’t know about, and the Twitter techniques for prospecting are right on.

If I may, I’d like to share another tool and a quick case study.

IBM makes a tool called ManyEyes (http://www-958.ibm.com/software/data/cognos/manyeyes/) that lets you create interactive, embeddable data visualizations from any sort of relational data. Got an Excel or .CSV file? You can make an interactive, embeddable graphic. The possibilities are endless.

About a year ago, back when I was at Portent, I found an Excel file on StumbleUpon’s site about the relative size of each of the StumbleUpon topics and categories.

I dropped this into ManyEyes & Tableau and wrote a post about it – you can see it here – http://www.portent.com/blog/social-media/visualizing-the-stumbleupon-audience.htm

(It looks like it’s been moved from the original URL, which is why it appears to have no social shares or inbound links.)

The post got more than 150 tweets, some from influential individuals in the SEO community. It earned several inbound links from high-profile blogs like Bruce Clay’s blog.

(Again, the URL has been moved, so you can’t see these things. You can get a better idea at the Topsy page – http://topsy.com/www.portent.com/blog/social-media-marketing/visualizing-the-stumbleupon-audience.htm)

Then StumbleUpon retweeted the article, and subsequently invited me to join their “Power Blogger” program, where I received lots of free stuff & Stumble credit.

Visualizations work. One of the biggest fundamental questions in content marketing is “Why Should I Believe You?” Data visualizations answer that question.

By: Malcolm Gibb

Malcolm Gibb — Tue, 12 Jun 2012 09:07:31 +0000

Awesome post! And you’ve listed so many useful resources there that I had to bookmark this!

By: Gregory Ciotti

Gregory Ciotti — Mon, 11 Jun 2012 23:12:35 +0000

When you mean “translate” the infographic, do you mean create a separate image for translation, or to include the translation in text somewhere?

Not exactly sure how that aspect works.

Other than that, fantastic post, I have one of these in the works (similar topic), I’m quite disappointed to see you’ve beaten be to it.

By: Elizabeth Joss

Elizabeth Joss — Sun, 10 Jun 2012 15:35:00 +0000

Fantastic and detailed post Jon. This is sure to keep me up all evening!!