Breaking: Google Announces New “Pay Per Rank” System

by Jon Cooper
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NOTE: This was an April fools joke. Nonetheless, enjoy :)

These last few weeks of debate over manipulating search results seem to have been the last straw for Google. After hearing the SEO community heavily discuss negative SEO, Google has decided that the only way to fight link spam is to make webmasters buy their way to the top of the SERPs.


Pay Per Rank (PPR), a new system designed to sell spots in organic search, is the final answer to the question “Is SEO Dead?” 

For those wondering the differences between PPR and PPC, PPR is a monthly fee to rank organically, while PPC is a click-based fee. PPR is calculated by search volume, so the cost to rank #1 for the keyword “car insurance” ($350,000) is much higher than a keyword like “Rand Fishkin’s beard” ($4).

Here’s what Matt Cutts, the head of the webspam team at Google, had to say about the new system:

At Google, we’re always trying to fight manipulation. Since only legitimate businesses would pay to rank higher organically, we thought the best solution would be for us to physically sell them positions in the search results. PPR ends the discussion on whether a site is black hat or white hat, and we can finally put our complete focus on user experience.

Like PPC, positions in organic search will be bid on. For those who lock in a price for 6 months or more, they will be given a 10% discount. This encourages sustainability in online businesses.

Based on their test implementation in Google Japan, where PPR has been active for the last 3 months, the first result costs on average 2.5 times more than the cost for the number two result.

Finally, the last important piece of the PPR puzzle is whether or not webmasters can buy multiple results for the same query. Here’s what Larry Page, the CEO of Google, had to say:

More than anything, our economy needs monopolies. That’s why we’re not only selling multiple results for the same queries to the same websites, but we’re also giving discounts to encourage this practice. Hopefully, one day we’ll be seeing the same websites ranking 3-4 times on the first page for their desired terms.

What do you guys think about PPR? I’d love to hear your feedback in the comments below.

This post was written by...

Jon Cooper – who has written 119 posts on Point Blank SEO.

Jon Cooper+ is an SEO consultant based out of Gainesville, FL who specializes in link building. For more information on him and Point Blank SEO, visit the about page. Follow him on Twitter.

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  1. Holy Moly…..
    I just saw this now and it seriously increased my heart rate.
    We’re just a small firm and have invested heavily in SEO, this would sink us.. I’m 18 days late and don’t think i’ve ever been had so well for an April Fool’s day gag.
    Thank you very much, i think….

  2. Bob Weber says:

    I’m with Gareth, just read this and was like ‘How did I NOT know about this???’. That’s the thing I hate about April Fool’s posts, they hang around forever and trick me down the road when I’m not thinking about April Fool’s Day. Great one!

  3. taiwanese says:

    if i’m not wrong … baidu, the chinese search engine is using PPR system ~

  4. Sparrow says:

    Its not 1st April but you got my heart miss a beat ;)

    It was just once that Google was successful in this and now this time you got me. Ah, nice one, u shot me Point Blank :)

  5. Anna says:

    I was reading it 24 days later after 1st April and You almost ‘got me! Scarry!

  6. Phil T says:

    Haha. Very good Jon. I had my suspicions (even though it’s now the 25th Apr) however when I got to the “more monopolies” part I found myself scanning the page for a post date. At which point, when I couldn’t find one, I started thinking “OMG. Nah, surely not? Seriously? Pfft, that’s so very wrong.”

    Thank goodness for dated comments ;)

  7. You almost got me… Huuuuh

  8. Justin Smith says:

    The scary thing is that a couple search engines have actually have actually used a model like this in the past!

  9. Vince Lin says:

    Dude, PPR is not cool.. Not even as a joke.

  10. hahah that was hilarious … i didn’t notice the posted date and just share the article with my team …

  11. Tekaseo says:

    Great article may be its for fun but from to day i am going to announce new system for SEO that would be PWR not PPR, pay when rank, and i hope it helps both service provider and service seekers, read more on http://www.tekaseo.com/pay-when-rank.html

  12. Jon SEO says:

    Hey Jon……Seems like your April fools joke came true with Google’s recent announcement of the end of free inclusion in Merchant centre: http://www.i-fluid.co.uk/6/blog/post/34/google-merchant-centre-the-end-of-free-inclusion

    Now you can buy your way above organic results in a format thats not obviously PPC. What are your thoughts?


  13. My heart just missed a beat while reading this article. If I’m not wrong, Yahoo had something similar and now Google as well? Should have read the comments…

  14. tech bee says:

    ha ha ha…. Yeppp.. Nice Jokes

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