NOTE: This was an April fools joke. Nonetheless, enjoy
These last few weeks of debate over manipulating search results seem to have been the last straw for Google. After hearing the SEO community heavily discuss negative SEO, Google has decided that the only way to fight link spam is to make webmasters buy their way to the top of the SERPs.
Pay Per Rank (PPR), a new system designed to sell spots in organic search, is the final answer to the question “Is SEO Dead?”
For those wondering the differences between PPR and PPC, PPR is a monthly fee to rank organically, while PPC is a click-based fee. PPR is calculated by search volume, so the cost to rank #1 for the keyword “car insurance” ($350,000) is much higher than a keyword like “Rand Fishkin’s beard” ($4).
Here’s what Matt Cutts, the head of the webspam team at Google, had to say about the new system:
“At Google, we’re always trying to fight manipulation. Since only legitimate businesses would pay to rank higher organically, we thought the best solution would be for us to physically sell them positions in the search results. PPR ends the discussion on whether a site is black hat or white hat, and we can finally put our complete focus on user experience.”
Like PPC, positions in organic search will be bid on. For those who lock in a price for 6 months or more, they will be given a 10% discount. This encourages sustainability in online businesses.
Based on their test implementation in Google Japan, where PPR has been active for the last 3 months, the first result costs on average 2.5 times more than the cost for the number two result.
Finally, the last important piece of the PPR puzzle is whether or not webmasters can buy multiple results for the same query. Here’s what Larry Page, the CEO of Google, had to say:
“More than anything, our economy needs monopolies. That’s why we’re not only selling multiple results for the same queries to the same websites, but we’re also giving discounts to encourage this practice. Hopefully, one day we’ll be seeing the same websites ranking 3-4 times on the first page for their desired terms.”
What do you guys think about PPR? I’d love to hear your feedback in the comments below.