This is a guest post by Martijn Oud.
I’d like to share some outside-of-the-box (OTB) ways to build links with you. You’ll see most of them are really not that hard to execute but do require you to think of something creative yourself.
The businesses who were the first to adapt to this earned some great links from media in examples like “how it should be done”, “conversion killer”, “spotted in the wild” etc. Other (older) examples include:
The Konami Code is a cheat code that appeared in many video games. If you enter this cheat code on some websites like Google Reader, an Easter egg appears. If you implement a funny use, you’ll get a few links out of it. The first one is at http://konamicodesites.com/ and often blogs will write about it and include the best examples.
The more creative the use, the better.
I haven’t actually seen this in use yet but if you name your product, app, business or maybe your office after someone famous, you can get a few links out of it. This would make a great addition to that persons Wikipedia page and student’s writing papers/theses might include a link to you on their .edu blog.
For those that are skeptical, think about it this way: you’re receiving publicity (and links) by association with their names. That’s why you see things like Hulk lunchboxes that aren’t anything more than a lunchbox with the Hulk logo on it, yet it sells more than just the average lunchbox alone.
Just to be safe, make sure the person is dead (copyright and what not). Bonus points if it’s an infamous pirate.
I’m sure you’ve stumbled upon them; sites like http://instantrimshot.com/ and http://isitfridayyet.net. These get passed around like crazy on social media, mostly because of the humor, but also because of the people who thought ‘who would even create this!?´.
If you can’t think of something funny related to your niche that people would want to share, you can use one of your infographics. Buy a domain with the title of your infographic, slap your infographic on there and an embed code plus your social sharing buttons. Make sure to give it a nudge on Twitter and see how it goes!
Directories are frowned upon nowadays but the quality of the link comes down to the quality of the directory. So while these links are harder to get, they pass more value because of it.
You should start doing this. Right now. Make a database of notable landmarks, screenshot your homepage every year, keep a copy of every guest post you’ve written, store product prices, and save at least one of your old business cards. This will not earn you links any time soon but it will help you create some great nostalgic content in a few years.
Consider making this public data to invite more people to write about it.
Get thinking already. April fool jokes make perfect link bait. Every year the most unique/funny ones get listed on tons of blogs and news sites. And 9/10 times it’s the same businesses taking advantage; Google (and all of its products), ThinkGeek, Reddit, Improv Everywhere, College Humor, etc. Get on that list!
You see how many of the above examples include humor? This is a great way to build links that can get you potentially some great media coverage and that’s the real big link juice. If you have any questions and or suggestions, please leave a comment below.