New Niche Building Project

by Jon Cooper

Well, I guess you could say I caught the Niche Building fever. After reading some great posts about a niche site duel challenge between Pat Flynn and Tyrone Shum, I decided I wanted to try this out too. Will I be successful? Who knows; I have no experience on this sort of thing. I’m a link builder who has put together this blog, but outside of that, I’ve never done anything like this.


So I did a little research (I’m not a pro), and after learning some stuff from Tyrone’s Webinar, I decided to give this thing a go. After doing a little searching, I found the Business Process Outsourcing niche had some opportunities. I would take you through my entire process, but chances are you wouldn’t be learning anything more than what was on that webinar. I ended up deciding that the BPO Industry niche was the one I wanted to get into, which after looking at the competition and value, didn’t seem to hard to try. I probably could of found a much better niche, but after a few hours I was eager to get started. Chances are, this will come back to bight me, but I’ve got to learn some time or another, right? What’s wrong with the niche is that the Wikipedia page for Business Process Outsourcing ranks #1, and it might be a little difficult to take down. It’s not optimized at all for the BPO Industry phrase, but nonetheless it should be difficult to take down. What’s good though is that the rest of the first page on Google doesn’t seem at all hard to take down – if all goes right, I shouldn’t have a problem getting to the #2 position.


Just to clarify – I wasn’t challenged by anyone besides myself. I saw something that looked like a ton of fun (in the eyes of an SEO), and wanted to try it out myself. I know I’m just one of a million who has tried this, and I’m hoping I’m not going to join the much larger crowd who’s failed at this. I encourage you guys to try this alongside me, although I doubt anyone will, and if you’re smart, you’ll take some tips from Pat and Tyrone. I’ll check out a few other guys who’ve done this too.


I will be logging the whole trip from start to finish on this little adventure of mine, so stay tuned on my blog. If you want to check out the website, it’s bpoindustry.net. I won’t be linking to it (well, not for a while at least), because I don’t want any of the numbers to get skewed. I’m putting the website up as we speak, so if you’re reading this on the day it was published, give me a few hours to make it look spick and span for the first time.

Wish me luck!

This post was written by...

Jon Cooper – who has written 129 posts on Point Blank SEO.

Jon Cooper is a link builder based out of Gainesville, FL. For more information on him and Point Blank SEO, visit the about page. Follow him on Twitter @PointBlankSEO.

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  1. Mitch says:

    I like the idea of this project, think it would be fun to get in on and may give it a shot one day. I was reading Pat Flynn’s blog, and he first said that he planned on making the money on his site through adsense. Makes sense to me (no pun intended), but for some reason I thought in the past that I read you can no longer put Google adsense on WordPress. I know his blog posts were from last year, maybe before those possible changes were made, or maybe I thought wrong all together. Let me know if you can put adsense in WordPress, and if you can’t how you plan to monetize your site.


    p.s. Not sure if it is just my computer, but while I was typing this comment, the CAPTCHA code text box went invisible on me. I eventually found it, once my moused moved over it and changed from a pointer, to the icon to click and type. Not sure if it was just me.

    • Jon Cooper says:

      Thanks for the feedback Mitch! As far as I know, I’ve never heard of Adsense not working on WordPress, it works on mine fine.

      And yes, the Captcha box is hidden, I’m trying to find out how to highlight it so its easy to find. Thanks for mentioning it though!

  2. Iain says:

    Hi Jon,
    I agree that Adsense works just fine with WordPress. I am something of a veteran niche site builder in the past but not over the last 2 years or so, however i would ask if you believe that Adsense is a viable strategy? My view is that it is barely worth having on there as it reduces credibility and actually produces very little income, (when at my peak i had around 200 niche sites making a combined $1000 per month via adsense and most of that came from maybe 20 sites), I found that other monetisation methods like affiliate products and advertising deals provided much more revenue – although certainly more ‘hands on’. I can see the value in adsense as a starting point but is your intention to change it moving forward?

    PS You need to sort the captcha form if you want comments like you say you do, I almost didn’t complete as i couldn’t find it. Might be worth looking at another service!

  3. Iain says:

    to fix the captha problem you need to go to line 108 of you style.css file which looks like this
    input, textarea {
    border: 0;
    background-color: transparent;
    font: 13px/22px “Lucida Sans Unicode”, “Lucida Grande”, sans-serif;
    margin: 0;
    padding: 0;
    applying a color instead of the ‘transparent’ will create the effect of showing the box, try it with a grey like #666 and it works just fine 🙂
    Hope that helps

    • Jon Cooper says:

      Thanks for tip lain! Although it didn’t seem to work :(. I think the problem is with the Captcha plugin I’m using on it. I might get a different plugin for captchas if I cant solve momentarily (I’m using SI Captcha Anti Spam).

      Thanks anyways, I’m glad to see a few of my readers helping me out with some of these minor problems I can’t seem to fix 🙂

New Niche Building Project - Point Blank SEO