Bear with me as I try and introduce this brand new concept.
Let’s be honest. We all like getting big, juicy links, but they’re far and hard to come by.
It’s also frustrating to see blogs like my own that gets linked to naturally from other blogs, because that’s extremely difficult to do (and if you aren’t frustrated, you should be!). But it’s not because I write great stuff, or my blog’s design, or anything else that we talk about often for that matter.
The reason my blog posts, and other blogs on the same subject for that matter, attract links is because the topic of my content appeals to the techie population that makes up the majority of webmasters and bloggers.
Think about it. Why do you think my blog in 12-18 months of sparse writing can attract 10x more links than your well established, 5 year old home improvement website with outstanding content? Why do you think Ross talked about Hacker News as a goldmine at Linklove 2012?
There’s a huge, underlying concept that we’ve failed to come out and say. It’s the concept behind why insurance companies write content aimed at small businesses, why there can be so many “social media experts” online, why sites like Problogger will get more social interactions on their posts than yours, and why any half decent tech news site won’t have to struggle when it comes to links.
So, for those who don’t quite understand me too clearly: write content that in some way targets the same audience on the Web that is responsible for actually putting links up on websites.
That’s why any SEO blog can get a few links their way, because the majority of its readers have the potential to link to them from a website or blog of their own. The same goes for any other topic that’s Internet, IT, programming, social media, or blogging related (there are other topics, but those are the most notable).
This concept explains why your content that’s targeting plumbers attracts almost no links, because how many plumbers operate a half decent website on the side?
This concept explains why a crapographic on Twitter & Facebook will get more links than an above average infographic on the concrete or roofing business.
But now that you understand this topic, don’t get frustrated. Get excited, because there are way too many people who have yet to realize this.
So here’s a little cheat sheet type list to go down when you decide you’re going to invest in trying to create something that will attract a few links of its own:
I know I just mentioned a few other things outside of this concept, but my main point is thus:
Kick ass content (in terms of attracting links) is nothing if you don’t target the right audience.
So next time you invest some dough into link attraction, try to create something aimed at internet users, webmasters, or bloggers. These are the people that are going to link to you in volume.
Note: This concept goes far beyond just content, but you get the idea. I’ll give some highly specific strategies on this topic very soon, so stay tuned!.
I don’t like writing short posts, but your time is precious & I have nothing else notable to say. With that said, what do you think? Your comments are HIGHLY appreciated, and I do my best to respond to as many as possible (although I’ve been slacking lately; that will change ASAP!!).
Thanks for reading, and make sure you join my mailing list. Seriously. Something huge is about to happen in the next few weeks, and email subscribers are getting first dibs.