Link Building Toolbar Review – New Link Management Tool

by Jon Cooper

The Link Building Toolbar is a brand new tool that I decided to do my first video review of. Because my skills are poor at best (give it time!), I also did a review in Text below. Please don’t hammer me too much for all the um’s 🙂 (you also might have to turn your volume all the way up – Sorry!).

Yes, I know it says “Demo Mode” smack dab in the middle; I could have gotten it removed, but it would have delayed this post for a day. Don’t worry; future videos will not have it!

For Point Blank SEO readers only, use this link to get a 5% discount off the Link Building Toolbar for life; once you register, go to your account page and type this into your coupon code box: 150612-PBLNKSEO-5%. Even if you register a free account, use the link & coupon code so if you upgrade later, you’ll still get the discount.

Note: The link above is an affiliate link. I only review products that I absolutely love, and if they have an affiliate program, it’s just a bonus. Any discount that I manage to land comes out of my cut.

Also – in the video, there was a little bug with the toolbar, but it’s working fine for me now – all I had to do was right click > zoom out. So, as I suspected, it was something I did 🙂

What is the Link Building Toolbar?

LBT is a link management tool that allows you to keep track of your link building efforts across the Web. The issue we have when doing competitor research & prospecting is that we don’t want to overlap our efforts, a problem LBT is attempting to solve.


Let’s Jump Right In

So I don’t start off boring you with the setup process, here’s a glimpse of its capabilities.

At the click of a button you can transform a list of links into colors based off of what their status is (i.e. did I get a link there, am I currently pursuing a link there, etc.). Here’s another example, this time inside Open Site Explorer:

Another great place to do this is on a list of prospects in Link Prospector, but you can do it on any page that you choose.

Here are the different colors:

  • Green: Success
  • Red: No-go
  • Light Blue: Got a link from that domain, but not that page
  • Dark blue: Revisit later
  • Orange: Pending

So, here’s what the toolbar looks like (it’s a chrome extension):

Here’s what you’re seeing:

  • The logo links to your projects page at LinkBuildingToolbar.com
  • Other Links refers to how many other links you have from this domain (in this case, 2)
  • The status of the link
  • The info about the page you can edit
  • The project you’re currently working on
  • The Toggle Analysis button that highlights links based off the project’s saved information (as seen in the SERP example above)
  • The ability to collapse/expand the toolbar

Once you’ve signed up for an account & installed the toolbar in Chrome, you’ll be able to create a new project. Here’s what the My Projects page looks like.

As you can see, I have one project for my blog & one for Barack Obama (you can’t turn down the president if he wants you to build links for him) for demonstration purposes. When I open up a project, this is what it looks like:

As you can see, when you save a link, it goes back into your project database on LBT’s website. You can sort the links by the different information you input, which I will talk about next.

Editing Information

When you find a page that you want to add information about, simply click the Add / Edit URL Info button. What pops up is displayed to the right.

You can input who got the link, What type of link it was (text or image), the anchor, if it’s nofollow, the type of site (blog, directory, forum, etc.), the Status of the link (this is the most important; either success, no-go, pending, or revisit), and any general notes.

Adding Existing Link Information

If you’ve already got this type of information stored elsewhere, such as in Excel, you can input it into the Link Building Toolbar’s database by going to your project page. You have to format the spreadsheet a certain way; here’s the help page from Chris on how to do it quickly.

Also, if you want to import your links from SEOmoz or Majestic, click on the link for that guide.

Other Features

You can easily add a few other features to the toolbar with just a few clicks. You can add PageRank, Majestic data, and Moz data. Here’s an example:

CF – Citation Flow, TF – Trust Flow, PA – Page Authority, DA – Domain Authority, MR – mozRank.

Yes, you can get some of that data from other SEO toolbars, but having it all in the Link Building Toolbar saves some precious screen real estate.

Who Needs This Tool

I honestly think this is one of the few tools that we all should at least take a look at.

Small business owners & in house – If you’re building links just for one website, then there’s no reason not to get the free account.

Consultants – If you have a lot of clients, then it sucks trying to keep track of links in Excel and everywhere else.

Agencies – More of a no brainer than the other ones because if multiple people work on the same projects, you can keep track of everyone’s work, and because the amount of time it saves adds up quickly.

Discount for Point Blank SEO readers

I managed to talk Chris into giving me a discount for everyone who reads my blog. To get the discount, you have to use this link. Once you register, go to your account page and find the coupon code box. Type in 150612-PBLNKSEO-5%. The discount is only 5% off, but every little bit helps (and it’s for life). Even if you register a free account, use the link & coupon code so if you upgrade later, you’ll still get the discount.

Note: The link above is an affiliate link. I only review products that I absolutely love, and if they have an affiliate program, it’s just a bonus. Any discount that I manage to land comes out of my cut.

Thanks for reading! If you have any questions about the tool, you can email me at jcooper[at]pointblankseo[dot]com.

Also, make sure you follow me on Twitter & subscribe via RSS.

This post was written by...

Jon Cooper – who has written 129 posts on Point Blank SEO.

Jon Cooper is a link builder based out of Gainesville, FL. For more information on him and Point Blank SEO, visit the about page. Follow him on Twitter @PointBlankSEO.

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  1. Shashank Chaudhary says:

    Hey John,

    I enjoyed the Demo Video, though the sound was very low 😉 Very good review, however, i am still waiting for some more features to be added to the Link Buidling Toolbar before I really go for it…

    BTW… I am waiting for more videos from you, and that too without a demo mode and a better sound quality 🙂

    • Jon Cooper says:

      Thanks Shashank! Don’t know how I’ll get around the volume issue (I think it’s the mic, not the program), but I’ll do my best! I’ll keep the videos coming 🙂

  2. Mark says:

    Hey Jon, thanks for the demo vid. It’s definitely extremely useful to have all of this information within the browser window – I only have one screen so I have to hop between windows to log info in Excel, which is pretty annoying. What I would love is for these guys to team up with Raven so all of this information gets sent to Raven Tools – there are so many useful tools out there, but often you have do double the admin in order to keep two things up to date. I’ll give it a go though…

    Another thing, just wondering what some of the plugins you had were? In particular, the stack, the bug, the ‘M’ and the CSS?

    • Jon Cooper says:

      Thanks Mark, and I completely agree – we might see something like that in the future 🙂

      The Stack is for Buffer App, the bug is Firebug, the M is Minimalist Gmail, and the CSS is Stylebot.

      • Mark says:

        Cheers Jon – feel a bit stupid that I didn’t recognise Firebug!! Not used the other 3 before though so will give them a go.

  3. Hey Jon, thanks for the indepth review and taking the time to make a video!

    Really looking forward to hearing what your audience think of the tool if they get a chance to check it out.

    If any of you do there’s a support area filled with info, you can also submit support tickets, live chat with us or suggest and vote for what features we add next! http://support.hitreach.co.uk/

    Mark, it’s something I spoke to Raven about but it didn’t go anywhere. I think you’ll quite enjoy our system for the core functionality Jon highlighted in the video but we’ll soon bolt on a CRM system and we’ve just finished our own web crawler which checks all your links for you each month and reports on any changes. It doesn’t just check the page the link was on but the entire site for maximum visibility. I’ve you’ve any further suggestions i’d love to hear them!


    • Mark says:

      Hi Chris,

      Thanks for replying to me. Shame to hear that you didn’t manage to get anywhere with Raven – I think they’ve missed a trick, but perhaps the publicity you’ll get following Jon’s video will make them sit up and take notice!

      Well I have already started to use it – it’s great being able to log this info so quickly and easily when I’m actually on the page. I’m sure it will prove to be extremely useful in a couple of weeks/months when I start to come across these sites again. So from that point of view, this is an extremely useful tool in itself. Hook it up with my other favourite link management tool, and we’ve got something extremely powerful!

      One thing that would be really useful is if the tool outlined image links on webpages. For example, if you’re on a list of directories with “Submit Here” as an image button, it would be amazing to get the same info there.

      Well done on creating something very useful, Chris – I hope this proves to be a big success for you.

      • Hi Mark, great idea thanks for the suggestion!

        I’ve just built that for you. You should see it working next time you Toggle Analysis. If you can let me know if works how you feel it should that would be great.

        I’ve added the country checker to your account for you too. (Click the blue map icon).


        • Mark says:

          Haha I didn’t think you’d take notice, let alone make the change straight away! Well it works perfectly, Chris. That’s a really good addition for me. Thanks also for enabling the country checker on my account too – another really useful thing to do right from your browser, is that something which doesn’t come as part of the normal package?

    • @nadeneevans says:

      As a paid Raven user for over 2 years, I plan to contact them and point out that I would find this feature very helfpul. Maybe if others did the same, Raven would open up a bit more to Chris.

      • Thanks Nadene! That would be cool. Either that or they’ll decide to build it for themselves but either way win/win for you and glad you see the potential 🙂

  4. I want the roadmap to be user driven instead of dictated by us which is why we’ve kept the core functionality to what’s outlined on the video and everything else will be added as settings/add-ons/integrations. This way people can pick and choose how they customise their own toolbar and have in some cases a choice of options (ie 2 CRM’s to choose from)

    Yes it’s a paid add on as it costs us money for each query.

    Have thanked and acknwledged you in the support area for the idea: http://support.hitreach.co.uk/entries/21594727-highlight-images-on-the-page-that-link-to-you-using-same-colours-as-on-text-links


  5. Mark says:

    Chris that’s very kind of you, thank you very much! I was impressed by the tool, but the customer service is even better! 🙂

    I will be signing up for the paid version – going to test it further early next week to make sure that I do keep using it, and then I’ll be suggesting to my boss that we get a subscription.

    I think that’s what they call: “job done”!

  6. Bert says:

    Hi John,

    i’m definitely trying out this toolbar. I could’nt get it started because i didn’t receive my pw yet.

    I was wondering which plugin your using to show that need newsletter opt-in box before your author profile? I think it’s cool but i could not find out the plugin name through the code.

    thx a lot

    Have a nice weekend!

  7. I’m having troubles keeping myself afloat from salivating so much over this tool. I mean… WOW!

    Already in love. I’m seriously finding it hard to say no to the paid version of this tool. I’ve passed up a lot of tools in the past, but this one seems to fit right into my workflow.

    Thank you Jon for sharing the review. Thank you Chris and HitReach! Well done.

    • Thanks for the feedback Michael really appreciated!

      Have added the country checker for you should see it next time you refresh.


      • Thank you Chris and thanks for the follow on Twitter as well. 🙂

        I’m also giving you permission to slap me if I don’t subscribe by this evening. I’m thoroughly impressed with this. Any plans to in the future for adding the extension to Firefox as well?

        • You too! There is one but it’s running a bit slow. There’s been a person working right next to me on the faster version all day – so very soon 🙂

        • Awesome! Looking forward to it then.

          I honestly do a lot of my design work and troubleshooting through Firefox, but recently switched back to Chrome as my “everyday” browser. Would be nice to have this for both browsers. 🙂

  8. Lars says:

    Hey Jon! Great post my friend! This is an excellent tool. I am learning Seo at the moment and I hope I can get even the half of the things you know! Keep us updated! And keep up the good work!

  9. Turn up the volume, homie!

    Pro Tips:
    1. Listen to your video before uploading.
    2. Don’t allow recording software to adjust volume of mic automatically.
    3. Use software to turn up the volume in case of failure.
    4. In case of failure… use subtitles 🙂 (kinetic text would be best)

  10. Jon,

    Just took on my first “client”…really a good buddy of mine who comes to my gym. But regardless, it’s the first one. So I’m back at browsing your blog for great tips/tools like this one. I’ll definitely be giving this a shot to see how it works vs. Excel; it seems like a lot less work in terms of tracking and recording.

    Anyway, get back to working hard on your new product. I appreciate the great emails you’ve been sending out with awesome resources and updates on the various components/modules of your upcoming system. It sounds like a perfect fit and I’ll definitely be first in line to grab a copy. Thanks man.


  11. Hi Jon, great stuff. I just tried this. Not working on Chrome but works fine on Firefox. Anyway, I just tested it on a few links and wow.

    Once it’s all set-up, this can really simplify the entire process. I can see that in time, this will be “the” link building tracking tool.

Link Building Toolbar Review - New Link Management Tool - Point Blank SEO