Comments on: What Link Building Might Look Like in 2014

By: Peter Elmhirst

Peter Elmhirst — Tue, 26 Jun 2012 19:49:04 +0000

I think that quality Infographics and all the rest will continue to hold power. Sure the web is being flooded with them now that there are easy creation methods out there, and people will innovate and find ways to improve them like previous commenters have said, but in the end quality content even in primitive forms like articles can still go viral.
Thousands of youtube videos are uploaded each day and most of them are garbage, yet you still get some that are high quality rising to the top. Same goes for infographics and I think instances of high quality content will become highlighted even more so in the future as we all focus more on social media for information and share the quality items we find.

By: Umair Abid @ SEO Advice

Umair Abid @ SEO Advice — Sat, 24 Mar 2012 18:45:20 +0000

I started my career in IT as SEO but year ago i switched in web development (though it is not always an option for every SEO) for two reasons. One my interest in programming and secondly, emm i would say fakedness of the SEO. You can earn a lot from marketing stuff but their are very few people in the internet marketing profession who have actually interest in the marketing field and most of the people are just lazy who want to earn without doing. So as SEO, for most of the people they rather stumbles in SEO profession rather than choosing it and even SEO is also not standing on some strong pillars it is a kind of boom you can hardly predict anything about it.

By: Jon Cooper

Jon Cooper — Tue, 20 Mar 2012 22:07:02 +0000

Thanks Anthony, I appreciate that awesome comment!

Awesome post you pointed out, that thing is awesome! I definitely want one of those

Like you said, it’s about keeping up with the times, and constantly finding new things and beating others to them. If you can do that, you’ll always be a winner.

By: Slava

Slava — Mon, 19 Mar 2012 19:35:17 +0000

I think that the next stage in evolution of infographics will be something like this: http://www.youtube.com/watch?v=72v6zT25194

Also, Jon, your blog has an amazing CSS style and design. It motivates me to learn more HTML5 and CSS3!

By: Pat Marcello

Pat Marcello — Fri, 16 Mar 2012 20:40:29 +0000

Yahoo, Gary!

Infographics are overly ubiquitous these days and I feel that they’re losing their novelty (and we all know what happens to most novelty on the Web). Plus, the ratio of supply/demand is getting top-heavy. We’re developing Infographic-blindness, at least I am, and one day in the not-distant future, they’ll be going the way of the banner. (Which are re-gaining in popularity again, it seems… go figure.) But…

About 7 or 8 years ago, it occurred to me that most any quality link you could get was a good link to have, and that the more places you can get one (as in profiles, unique articles, guest posts, blog comments, etc.), the better. The more ubiquitous YOU are on the Web is going to mean a lot more into the future.

Think “Mr. or Ms. Popularity.” How broad is your Internet reach? How many pages of you and your company are there in the SERPs? Seems to me that the Big Dog wants to return search results about popular topics/people/companies, and if you and/or your company are not all over the Web, that kind of leaves you out. Least, that’s how I see it.

Agree?

Pat

By: Jon Cooper

Jon Cooper — Fri, 16 Mar 2012 19:18:15 +0000

Gary,

I agree that the idea behind infographics is here to stay, but the same old stuff we keep seeing isn’t. Infographics will evolve, like Ryan said below, but the kinds of infographics we’ve grown to know won’t have near the success they’ve had in the past. Sure, they might have a little, but nothing close to what we’ve come to expect from the kind of investment we’re currently making. Also, I don’t think this is an immediate change. That’s why I said “2014″. It’ll take a little while for this to happen, but I think it will eventually come.

By: Jon Cooper

Jon Cooper — Fri, 16 Mar 2012 19:15:25 +0000

Well said Ryan, I completely agree. HTML5 infographics and similar content like the example you mentioned is what we should be focusing on in the future, not the same cookie-cutter infographics that I mentioned in the post (I should’ve been more clear about that).

By: Anthony Pensabene

Anthony Pensabene — Fri, 16 Mar 2012 18:47:11 +0000

Good thoughts, Jon. I’m not sure what post you momentarily can’t find but I like Dr. Pete’s Moz post, which shows how good rankings do not equal good conversions (all the time).

http://www.seomoz.org/blog/the-2-user-metrics-that-matter-for-seo

I feel the need to clarify (perhaps) for some. Knowledgeable SEOs know the value of money. They know there’s money to be made, leveraging a variety of tactics. However, as consumers we all want quality. As workers we all want money. I celebrate those in the community who use powers for good (making money, maintaining the community and industry’s integrity, and getting long-standing/quality results for clients). Can you make more money being unscrupulous. Sure. I’ve seen it done. Does being a professional mean more to some than just showing monetary results. I THINK IT DOES. Jon, I saw your Moz comment from yesterday’s post. I know where your values are; I’m happy to be an individual who supports industry cohorts of that breed.

Infographics. I think Jon is saying (just like Rand has been trying to get people to see) that the field will always evolve; therefore, we need to properly observe and identify changes and differences (SEO will always be SEO – however, what professionals do on a day-to-day now includes and surpasses that long-standing definition). At present, infographs are quite appealing; sure, users like that. However, there will come a time of commercial abuse; and, innovators will move on, improving upon old methods. For instance, I saw Chris Winfield post this yesterday: http://htwins.net/scale2/ Infographs who? Get me someone to do this for me.

Jon, I noticed some augmentations to the site and informing people about what you do. 18 with the ability to maim professionally, already. Keep doing YOUR thing (the right way as you are). You’re going to be unstoppable, setting trends, not following them (like others, who aren’t willing or able to do so, driven by the wrong ideals)

– Anthony

By: Ryan Bayron

Ryan Bayron — Fri, 16 Mar 2012 18:38:05 +0000

As history has shown us, there’s always an alternative to falling into extinction: evolving to keep up. People have been writing about the problems with infographics for SEO for a while, but there are a few designers out there who are rising to the challenge of pushing infographics to overcome those challenges.

This past winter, Park Place Texas created an interactive infographic with text that Google can index, and it also included clickable links. (http://www.parkplacetexas.com/winter-car-care/).

I think infographics *as we know them* are surely going to die off soon, but that doesn’t mean that a new breed of infographics will rise from the ashes and keep the ball rolling.

By: gary viray

gary viray — Fri, 16 Mar 2012 17:36:54 +0000

Sorry to disagree. I do think anything visually enticing will work and will still be effective as before. Infographics are here to stay. Human beings are always visually motivated. Paintings, photography and other visual media existed for hundreds of years already but are still effective until now.