By far one of the most interesting examples of brands using social media trends to show off company culture is the recent “Harlem Shake” videos being passed around.
Real companies started to create their own versions. One of the earliest was from My Maker Studios (one of my personal favorites). Check it out here:
But other brands, who were quick on their feet, followed suit. Here are just a few others you might have heard of:
Even the Late Night Show with Jimmy Fallon created their own!
While there are more than a few others not mentioned here, there are a few more I think are worth bringing to your attention. They’re not necessarily brands, but they’re versions for various interest groups. For example, there’s the firefighter version (also one of my favorite), a skateboard shop version, and if you noticed on IGN’s, they called it the gamer’s version.
The main takeaway is here is to be on top of the latest trends & happenings in the world of social media so you can take advantage of them in anyway. The obvious reward is branding as your able to show off great company culture, but what else could you do with something like this?
Since my brain is wired for links, I came to the conclusion that the companies who created one of the first ones (or best ones) would get mentioned in more than a few news stories covering this whole extravaganza (i.e. 1, 2, 3, 4, 5). The brand would get mentioned, and it wouldn’t take more than a simple outreach email to the writer asking them to link to the company’s website (or a post releasing the video).
But since it’s not easy being one of the first few to cover this, you have to look for other opportunity. The reason I pointed out the different interest group videos was because you could do this for virtually anything – i.e. plumbers style, SEO style, coder style, etc.
Since there are only a few created so far for these different interest groups, you could easily create one in the next few days and be the first one in your niche to do so. But once you do, you’ve instantly created something share worthy that appeals directly to your target audience.
With a little bit of outreach, starting off with the phenomenon and then your version, it wouldn’t take much to get a few different influencers buzzing about the video (host it on your site!). That’s a ton of social shares just waiting to be yours.
But also, it wouldn’t be a bad idea to ask some of the friendlier bloggers to embed the video in a new post on their blog. Those will give more immediate returns on links (again, as long as you hosted the video on your blog and ask for that page to be the citation).
However, in my opinion, the best usage for something like this would be to raise brand awareness in your niche. If you’re already creating great content on your blog, and if you’re struggling to get the word out, then once they visit the video post, they’ll probably check out some other stuff too.
And for outreach, when you do ask for links or other shares in the future, people are much more willing to now that they recognize you & your brand!
Final tip: If you created one, people will probably link to the video on YouTube, so use a backlink checking tool to see who did, then politely ask for them to link to your blog post as the source instead.
So yes, social can play a part in link building. It’s never easy, but it can create some cool & creative happenings if you’re willing to give it a shot.
Update: Powered by Search made an SEO office harlem shake video!