Comments on: Hard Truths on Scalability in Link Building

By: Mark Gavalda

Mark Gavalda — Tue, 22 Jan 2013 22:33:47 +0000

Great post Jon! I had a chuckle when I read the following in this order:
“sliced bread forced down their throat”

By: Taran

Taran — Tue, 15 Jan 2013 17:17:24 +0000

Totally agree. The sooner that we as SEOs realize our linkbuilding responsibilities resemble PR and not automation, the better we’ll become at our craft.

By: Yassin of Hives Treatment

Yassin of Hives Treatment — Tue, 15 Jan 2013 00:54:12 +0000

People freaks because they are afraid of failing, afraid of testing, SEO is Always the same only Google gets Smarter

By: Arwin Adriano

Arwin Adriano — Mon, 31 Dec 2012 10:52:39 +0000

Reading this post is one of the best way to end 2012. Looking forward for more exciting tips from you Jon. Happy new year, wishing you all the best this 2013.

By: Jon Cooper

Jon Cooper — Fri, 14 Dec 2012 21:25:27 +0000

Thanks Anders, and yeah, having issues there

By: Jon Cooper

Jon Cooper — Fri, 14 Dec 2012 21:24:37 +0000

Great tips here, thanks for sharing Mohul!

By: Jon Cooper

Jon Cooper — Fri, 14 Dec 2012 21:23:52 +0000

Agree that this plays a role, but still don’t see it being too huge. I think you should still focus more on the content of the entire page, and not just the few words around it.

Either way, still agree that this will have more & more of an impact in the future. Thanks Dewaldt for the comment!

By: Jon Cooper

Jon Cooper — Fri, 14 Dec 2012 21:22:00 +0000

I totally agree Alec, but here’s the deal. Google’s starting to favor brands more & more, and there’s no quick fixes (and if you do find one, it’s longevity is very limited). The hard truth is that content & community are winning, and that if you continue trying to look for an alternative or quick fix, you’re going to lose. Do yourself a favor and start today. It sucks, because I do this for small businesses and know that a lot of time and some budget is required, but again, the answer isn’t going to change. You just have to swallow that pill and move forward; search traffic isn’t a free handout anymore.

By: Jon Cooper

Jon Cooper — Fri, 14 Dec 2012 21:17:43 +0000

+100 Dave! Thanks so much for swooping in and giving the near exact response I would’ve given

By: Ash

Ash — Fri, 14 Dec 2012 05:41:02 +0000

Even though guest posting and infographics have the “potential” to scale, it’s still awfully hard to create a process that can work.

I’ve been working the past few months on scaling guest posting and have got to a point where it seems to be working – but, there are still new problems that are solved everyday and I’m nowhere close to saying that the process that’s in place is infinitely scalable.

Infographics on the other hand is a completely different animal – the production process of an infographic is very hard to scale and not every company can use an infographic for link acquisition.