How Outbound Linking Helps Businesses – Risks and Benefits

by Jon Cooper
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This is a guest post from ntjones at myblogguest.com.

The internet was first called the World Wide Web. With billions of interlinked websites, this is precisely what it is, a web of sites. The interrelationship among sites makes it impossible for sites to survive alone and separated from the others. The links are there even without being actively involved in interlinking, and this explains why they have no control over who links to them. Active link building with another is called outbound link building while others linking to them is termed natural link building. There are some site owners, however, that wish to push link building on their own with the aid of Search Engine Optimization, existing as they do, on the fringes of the worldwide web. Offsite link building comes with numerous advantages, some of the major ones include building a higher trust level with search engines, a stronger presence online and higher traffic levels from numerous sources. Outbound linking provides the advantage of allowing you to decide which site to link to by putting a link on your own site, and is the opposite of offsite linking where unsolicited links appear.
Advantages of outbound linking

  • Links for mutual benefit- Out bound links come with the benefit of providing an opportunity to establish relationships with sites that links are being provided to. These sites could reciprocate by staring inbound links to your site. This would prove to be mutually beneficial. However, this has to carried out with caution and must not be perceived as a link exchange which is a black hat and a complete no-no. Outbound link building has a thin, fine dividing line separating it for link exchange which is not well accepted by search engines which consider it an attempt at trying to game the system. 
  • A big help to site visitors- When outbound links are from the site’s blog, it helps since numerous people may be blogging about the same subject simultaneously and linking them helps to create a credible reputation and display your expertise, while proving to be a useful resource for readers. If your information proves superior to others then visitors will visit your site and blog first and this will help them in getting better inputs and your visitor numbers will go up.


  • Outbound links are an exit route- This is the biggest problem of outbound linking. A lot of serious effort goes into placing outbound links and getting visitors but it takes them just a click to move away and out of your site. While some may realize the error and return others may just move on, bringing the link effort to nothing. The problem comes more with less tech savvy people who are not able to retrace their steps, and only those seriously wanting your product may have the perseverance to start from the scratch. 
  • No control over other sites- Sites are created everyday and deleted too. Some disappear into oblivion. Ever so often outbound links fail when the sites that links have been made to, simply disappear. It is not very often that link builders actually verify how many of the sites they have linked to, actually continue to exist. Again linking to a ‘bad’ site can damage your own reputation.



This is a guest from eMobileScan’s head of online marketing. Who are a leading European provider of industrial handheld computers like the Motorola MC65 and barcode scanners like the Symbol Ls2208. Their aim is provide tools that help businesses cut costs and save money

This post was written by...

Jon Cooper – who has written 119 posts on Point Blank SEO.

Jon Cooper+ is an SEO consultant based out of Gainesville, FL who specializes in link building. For more information on him and Point Blank SEO, visit the about page. Follow him on Twitter.

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