If you don’t think a link from DMOZ matters, even just a little bit, then you’re simply ignoring the reality of this ancient directory. Whether it’s worth the time or not (that’s the real debate), I wanted to ask a few people who’ve had success getting a link from DMOZ even in 2013, because it still matters to some of us.
Some answers overlap, but I included them so you can understand what the majority are doing to get the link.
I’d like to preface my suggestions with a few thoughts on DMOZ. I already mentioned on Gaz Copeland’s recent G+ thread that I don’t think the value of a DMOZ listing is necessarily in the link itself but that acquiring it often has value. The following are worth considering:
So please don’t go after a DMOZ link by default but do consider the points above.
With that in mind here’s what I did to get the last 3 submissions listed within 2-12 weeks of submission. They are all for UK based, real companies, as that’s who I generally do work for but I’m trying some experiments on project sites and will add the results here.
All these examples have been unsuccessful in being listed of a long period of time (6 months – 2 years) and were submitted multiple times during that period. They were then accepted fairly quickly after being resubmitted.
All I did each time was make the company details blatantly obvious on the website and use a very dry company description on the submission.
This leads me to believe the editors don’t want to spend time hunting around trying to establish the legitimacy of the site and by making it very easy and quick you greatly increase your chances of inclusion.
This makes sense to me given that amount of crap on the internet and the amount of submissions DMOZ editors must have to process. Spam sites can look so good, many are better than some real company’s sites, so by offering credentials to quickly validate the sites quality you are saving them a bunch of work.
Example 1: Pharos Parcel
Pharos Parcel needed a blog bolted onto their site and some link building. One of the first things they mentioned was they really wanted listed on DMOZ following 2 years of previous agencies being unsuccessful. They had tried 4 times apparently. After resubmission they were listed within 12 weeks.
NB: We couldn’t update the © year as their CMS didn’t facilitate that. Laugh or cry your choice.
Example 2: Best4Tyres
Best4Tyres.com, an online tyre merchant, had been trying to get listed for over a year. After we redeveloped their website we resubmitted them for inclusion and they were listed within 3 weeks.
NB: This time we added only the address to the footer & everything else to the about page.
Example 3: Holiday Parks
Holiday Parks, a chain of family holiday parks in Scotland, had been trying to get listed for over a year. This time we didn’t add anything to the footer (again a crappy CMS) and instead added it all to the about us page. They were listed within 8 weeks.
You’ll be able to find all 3 listings in the directory if you want to see the description text but all I would advise is to write them as if you worked at the company and had no enthusiasm whatsoever for the business. This will avoid any kind of promotional text or marketing undertones and leave just a very dry description which seems to be far more acceptable.
My entire approach to DMOZ stems from the core fact that the site is crushed – absolutely crushed – with requests for additions. If the spammy directories have wait times of 3 – 6 months for approvals, you can only imagine how much more DMOZ has to wade through. So, they bring on editors. Editors who often do a less than stellar jobs and have ulterior motives for being on the ins with DMOZ. They get to pick and choose who they approve (and when).
Easiest way to get into DMOZ? Sniff out an editor and brown nose your way into their good books. Then, get down on one knee and pop the question. It’s a bit like I imagine dealing with the mob might be – make them an offer they can’t refuse.
There are two ways to get a link from DMOZ in 2013:
The second one almost never works. In fact it can be basically impossible to find out who the editor is unless you are already an editor. Getting accepted to be an editor is not very hard, but you do need to prove yourself by adhering strictly to the guidelines and building your credibility as an editor. Then, apply to be the editor for the category you would like to be in. It’s important to note that you should not put in your own link before you have gone through the whole queue of links waiting to be approved.
I had a client who did this, who put in the work to become an editor, build their name, and then become the editor of two more categories. They were finally able to acquire two links from DMOZ, but it took a solid 15 hours of work. I’m not sure it was worth it, but they got DMOZ links in the education space.
As an editor, I would tell them to make sure that their site fits the DMOZ criteria, and then submit it As a SEO, I would tell them to apply to become an editor so they can add their own site (like I did) or locate an editor who is willing to help ‘facilitate’ their mission. Low level DMOZ editors are only able to edit the specific categories they apply and get accepted for, whereas senior editors are able to edit almost anything. Low level editors have the ability to push ‘suggestions’ directly to other editors though and, in my experience, editors give other editors preference
The only reliable way I’ve found to get people into DMOZ is pretty simple – it’s to become an editor. Whenever I tried to do this, it took a while to write a good application (or two) and you have to wait a while in some cases. Several years ago I was working with a bike shop and to get them listed, I simply became an editor for a regional bike shop section of the directory – here’s an example (not the one I did though).
I haven’t done this in a while as it takes a good amount of work and I would rather spend my time working on other content or link building strategies than getting a directory link.
If you can become an editor, great, but for others who’ve tried numerous times and failed (i.e. me), building a relationship with one seems to be the right route.
Thoughts? Would love to start a discussion on who’s had some recent success outside of these 5, and if anyone thinks the link is still very much worth getting or actually worthless.