To get Google to list your pages, half the battle is having the page being optimized for the keyword being searched (the other half is anchor text links). Today we will look at a few tips to create the ideal page for a term.
One thing that webmasters forget to do before uploading all of their pages on to the Web is having a plan for optimizing different pages for different keywords. If you are lucky enough to have not done this yet, read this carefully, as this can save you a lot of time and resources: create a keyword plan. Make sure you have analyzed and discovered the keywords you want to target, and split them up into various pages, so each page is optimized for one or two keywords in particular. Unfortunately the website I am currently consulting was not blessed with this knowledge and set of planning skills, so having to backtrack and manually change each page numerous times for optimizing different keywords became frustrating.
Once you know which keywords are being targeted by which pages, you need to make sure you include the keyword(s) in the Meta tags. Make sure the keyword is in the title (while still making the page title accurate), include it in the Meta keywords (although this has lost its value over the years), and finally in the description. In the description, you want to include it an ideal two-three times without making it look like you are keyword stuffing. Keyword stuffing is adding the keywords more times than needed, and this can end up hurting you in two ways. The first way is that the page is no longer accurately describing the page being linked, so you can lose traffic that way. Next is that the Googlebots aren’t stupid, they can see when you are going after certain terms. Try and include it twice (three times if you can make it flow). After this, continue down the page and include the keyword in the body text of the page. The ideal number of times to include the word in the text is 5-10 times, but this can fluctuate based on the size of the text (by no means is 5-10 accurate for every circumstance, so don’t live and breathe by this number). Again, overstuffing the keyword into every sentence in the text can be identifiable by the search engines.
Sometimes it can be hard giving advice of when and when not to use the keywords on the page, so it’s up to you to make sure the page is as accurate as possible, and when possible use the keyword. For example, if I wanted to optimize my home page’s description for the keyword Music, I would try and do something like this: “My Music Site – Library of different genres of Music, a community of Music lovers, and a website for the fans to get as close as possible to their favorite musicians.”
Lastly you want to focus on any media content you have. Any videos or pictures you upload, you want to make sure their file name is made up of the targeted keywords. For example, if you are targeting the keyword “Pencil Case”, you might want to feature a picture of a pencil case on the page, saved as pencil-case.png.
Remember with the Panda (Farmer) Update – Google is focusing on the user’s experience. This means that whenever at all possible, make sure you are as clear and informative in your content, even if it means giving up writing your keywords a few times.