When most people think content for link building, they think “link attraction” (hands off link building that starts and ends with you hitting publish).
Even though that’s a strategy we all aim for (who doesn’t want links to build themselves?), that’s not how I use content for link building.
Here’s my process:
Find interest –> Create targeted content –> Smarter outreach
Essentially, I’m creating content for the purpose of better outreach.
Here’s another example, but with social. With a quick Topsy search, the most talked about thing in the garage doors industry is a recent story about the Navy reeking havoc on garage doors in Connecticut.
Now, it doesn’t have to be as big of a home run like those 2 above.
Here’s an example. Pat Flynn used to list other participators in his niche site challenge (he took down those links recently, but that’s not the point). I noticed this, so I did the challenge myself (it’s lame, I know; it was in my early days!).
I then got in touch with Pat, told him I did his challenge, asked him to list me with the other participators, then boom, I got links to each post in the challenge which also sent ~10 visitors a day.
In this case, the interest I found was just one prospect, but since the value was there and I was sure I could get the links, I went through with it.
I want to emphasize this once more. You can do so much more with content than just creating it and hoping that it will net you some links.
Instead, find tangible examples of people showing interest in your content BEFORE you create it, then once you have something awesome, conduct outreach asking them for a link. They’ve already showed they’ll link to it!
Understand that this strategy is based off hustle. You have to push yourself to continuously look for these content ideas, find them then actually ACT on them, and finally work your ass off to mine every opportunity it opens up that’s worth your time.
Thoughts? Leave them in the comments below.