Creativity is such an essential part of link building. Sure, some of you might have it down to an exact science, not needing to change your ways, but for the other 99% of us who want to bring in links by the handful, you have to start thinking outside of the box.
Today’s name of the game: mix and match.
Here’s a list of things we’ll be mixing together:
Note: For those who don’t know, this list is from my link building strategies post under the section “Link Attraction”.
Did you get all that? It’s a list of all the link bait strategies that I can think of. They’re all great by themselves, but when you mix & match them with each other, amazing things happen.
This is one of the more common combinations we see. When any holiday roles around, you usually see a few infographics go live across some of the big news websites & blogs. Most of them have data on that particular holiday, whether it’s how much we’re spending at Christmas time, who’s buzzing about Black Friday on Twitter, or how we’re celebrating the 4th of July this year.
If you’re going to pursue the news hook, whether you’re creating it or trying to cover it first, set yourself apart with a little bit of humor. An awesome, recent example of this is when the SEOMoz team used Memes to announce they raised $18 million in funding.
Appealing to an industry expert’s ego is one of the easiest ways to borrow their authority. Combine that with a Wow factor like interactive content, and you’ve got yourself something that experts will promote to their dying day (well, maybe not that far, but you get the idea).
A really simple version of this is what I did with the pictures on my SEO experts post, but I suggest you take this idea even further.
Here’s an idea. Create a timeline portfolio for some of the biggest names in your industry. Reach out to them and ask if you could do a piece on them; ask for some of their most defining moments in their career and a little description for each. Create a section on your site for these, create one for each expert, and eventually, it could become an industry standard.
I know “badges” and “collaboration” aren’t in the list at the top, but bear with me.
Try creating your niche’s authority test of knowledge. Make it it’s own separate entity (a microsite), give out badges so participants can display their scores on their blogs, and get industry experts involved to make sure the test is the most accurate depiction of someone’s knowledge in the industry. Sure, you might only get a couple links on the microsite, but if it becomes the next big thing in your niche, those couple of links could pay off big time in authority & trust.
This is a stretch, but this combination came to me when I was remembering all of the different online games there were for Zinedine Zidane’s head-butt in the 2006 World Cup. Sure, this example is a little archaic, but if you can find some relevant news you can poke fun at and possibly make a little game out of it, go for it!
Alternative: Video + Humor + News
Had to mention this alternative to example #5 because of this video that Andrew Shotland made:
Now it’s your turn to come up with a combination of link bait strategies. I’m not asking you to leave a comment with it, I just want you start thinking about how you can mix & match in your own situation. This is a post that should get you thinking more than anything else, so even though I gave some good examples above, please start brainstorming a few of your own.
I’ve been keeping it a secret, but I think this is a good time to tell everyone about a little giveaway I’m doing only for my email subscribers (who get exclusive posts just like this one via email). I’m now giving away a Creative Link Building Strategies eBook just for joining the newsletter. All I ask is that you wait for one of my emails before even thinking about unsubscribing – at least give it a chance. After that, it’s up to you.
So use that form at the top right of my blog to subscribe, then in my first & only autoresponder email, you’ll get the eBook.
Thanks for reading! Would love to hear your thoughts in the comments below.