Keep writing!

I think the other aspect that maybe wasn’t touched on as directly here (though you definitely touched on it) is how you can use your brand evangelists’ networks to increase your mentions. Interview opportunities, speaking gigs, solicited guest posts (where they ask you for content)….all of these can come out of letting your brand evangelists work for you but you gotta lay the foundation first.

Great post as always my friend!

Funny you mentioned ambassadors. I actually wrote it titled “Building links with Brand Ambassadors” and wrote it using that instead of evangelists. I changed it at the last possible second because when I googled Brand Ambassador, I noticed it’s something entirely different (sort of like paying someone to go to talk about your brand instead of them doing it freely and because they like it). I guess that’s why I went with evangelists.

Seeing one of my favorite blogs becoming self promotional, I can totally agree. We tend to lose sight of things once we start becoming successful (I’ve dedicated every inch of myself to not forget any person who’s helped me on my way to success, if I do end up reaching it), which really does in fact suck.

Thanks for stopping by Tommy!

Beyond that, it’s wicked important, because there are a lot more “little guys” out there than the big influential people. And all the big influential people were built on the back of the little guy, so it’s really important to treat them right.

Sad part is, most people lose sight of that once they get too big.

You call them “Brand Evangelists” …

And I call them “Ambassadors” and “Cheer Leaders”.

But no matter what endearing title we give them …
They’re a godsend!