Aug 23

Making A Case for Contentless Link Building

by Jon Cooper

Trust me, I’ve seen content work, and I use it all the time in link building. I’m not saying content is irrelevant when it comes to links (stating that would be pure insanity).

However, we all need to take a step back and think about what we’re breathing in as practically the gospel. Joel Klettke talked about this on Twitter recently:

I know we’re all gracefully stumbling into the whole content marketing, new wave thing. …

Aug 8

You See A News Story, I See An Opportunity

by Jon Cooper

NOTE: A lot of the 404s were corrected and now have redirects. I wrote this post about 5 days ago while they were still 404ing; I wanted to publish it immediately, but because of an unforeseen issue, I couldn’t get it out until this very moment. I still wanted to publish it because you can learn something from this example, regardless if this specific example is no longer a reality.


And this year’s biggest …

Jul 29

Where the Majority of Link Juice Is On The Web

by Jon Cooper

Bear with me as I try and introduce this brand new concept.

Let’s be honest. We all like getting big, juicy links, but they’re far and hard to come by.

It’s also frustrating to see blogs like my own that gets linked to naturally from other blogs, because that’s extremely difficult to do (and if you aren’t frustrated, you should be!). But it’s not because I write great stuff, or my blog’s design, or anything …

Jul 22

Authority Guest Blogging Minus the Links & Traffic

by Jon Cooper

Stop. This isn’t the typical guest blogging post. I’m here to open you up to an entirely new game that guest blogging will introduce us to, and no, this has nothing to do with links & traffic. I’m really sorry because this is a link building blog, but please, keep reading.

Now that we have authorship markup, there’s a lot more at play when it comes to guest blogging. I’ll get straight to the …

Jul 12

Cool Startups That Link Builders Can Take Advantage Of

by Jon Cooper

If you’re like me, then you monitor the headlines coming out of sites like TechCrunch and Killer Startups for new companies that you can take advantage of for links & content. Lately, there have been a few that have really started to spark some ideas.

In no particular order, here are 7 I’ve been getting excited about.

Jul 9

Breathing New Life Into Old Linkbait

by Adam Henige

This is a guest post from Adam Henige at Netvantage Marketing.

When I was in middle school I was rocking some pretty tight blue jeans. For most of my later life I got a pretty good laugh when I looked back at what I considered a ridiculous style choice. Fast forward a few years and what came back? Skinny jeans. Granted, everything else that I wore in middle school would still get me laughed …

Jul 5

7 OTB Link Building Tactics You Didn’t Think Of

by Martijn Oud

This is a guest post by Martijn Oud.

I’d like to share some outside-of-the-box (OTB) ways to build links with you. You’ll see most of them are really not that hard to execute but do require you to think of something creative yourself.

1. Be the first to do something new

If you’re one of the first to do adapt new technologies you can score some pretty great links. Take the new EU “Cookie …

Jun 25

Why Link Builders Should Think Like Salesman

by Jon Cooper

Today I finished reading Dale Carnegie’s “How to Win Friends & Influence People”. For those who don’t know, this is thee book about human relations.

After reading through his tips on how to influence people to do the things you want them to do, it struck me how his applications to sales can also be applied directly to link building.

While a salesman tries to get …

Jun 19

The Disconnect Between Content & Natural Links

by Jon Cooper

There are two types of link builders: ones who love content for building links naturally, and ones who think it’s complete BS. As a blogger who lets his content build links for him, and as a site owner with a library of content that hasn’t attracted a single natural, quality link, I’m on both sides of the coin.

The reason I can be on both sides is because:

Link building with content is completely niche …

Jun 15

Link Building Toolbar Review – New Link Management Tool

by Jon Cooper

The Link Building Toolbar is a brand new tool that I decided to do my first video review of. Because my skills are poor at best (give it time!), I also did a review in Text below. Please don’t hammer me too much for all the um’s (you also might have to turn your volume all the way up – Sorry!).

Yes, I know it says “Demo Mode” smack dab in the middle; I could …