EMPOWERING ORDINARY MARKETERS
TO BUILD EXTRAORDINARY LINKS.
Jul
12
Jul 12

Cool Startups That Link Builders Can Take Advantage Of

by Jon Cooper

If you’re like me, then you monitor the headlines coming out of sites like TechCrunch and Killer Startups for new companies that you can take advantage of for links & content. Lately, there have been a few that have really started to spark some ideas.

In no particular order, here are 7 I’ve been getting excited about.

Jul
9
Jul 9

Breathing New Life Into Old Linkbait

by Adam Henige

This is a guest post from Adam Henige at Netvantage Marketing.

When I was in middle school I was rocking some pretty tight blue jeans. For most of my later life I got a pretty good laugh when I looked back at what I considered a ridiculous style choice. Fast forward a few years and what came back? Skinny jeans. Granted, everything else that I wore in middle school would still get me laughed …

Jul
5
Jul 5

7 OTB Link Building Tactics You Didn’t Think Of

by Martijn Oud

This is a guest post by Martijn Oud.

I’d like to share some outside-of-the-box (OTB) ways to build links with you. You’ll see most of them are really not that hard to execute but do require you to think of something creative yourself.

1. Be the first to do something new

If you’re one of the first to do adapt new technologies you can score some pretty great links. Take the new EU “Cookie …

Jun
25
Jun 25

Why Link Builders Should Think Like Salesman

by Jon Cooper

Today I finished reading Dale Carnegie’s “How to Win Friends & Influence People”. For those who don’t know, this is thee book about human relations.

After reading through his tips on how to influence people to do the things you want them to do, it struck me how his applications to sales can also be applied directly to link building.

While a salesman tries to get …

Jun
19
Jun 19

The Disconnect Between Content & Natural Links

by Jon Cooper

There are two types of link builders: ones who love content for building links naturally, and ones who think it’s complete BS. As a blogger who lets his content build links for him, and as a site owner with a library of content that hasn’t attracted a single natural, quality link, I’m on both sides of the coin.

The reason I can be on both sides is because:

Link building with content is completely niche …

Jun
15
Jun 15

Link Building Toolbar Review – New Link Management Tool

by Jon Cooper

The Link Building Toolbar is a brand new tool that I decided to do my first video review of. Because my skills are poor at best (give it time!), I also did a review in Text below. Please don’t hammer me too much for all the um’s (you also might have to turn your volume all the way up – Sorry!).

Yes, I know it says “Demo Mode” smack dab in the middle; I could …

Jun
5
Jun 5

The Content Marketer’s Guide to Visualizations

by Jon Cooper

Welcome to Point Blank SEO! Don’t forget to subscribe via RSS for future posts just like this one.

Note: For those unfamiliar, this is a link building blog, so after much debate of calling this the “content marketer’s” instead of the “link builder’s” guide to visualizations, bare with me as I try to tie a lot of this into building links. Thanks, & enjoy!

Great link builders solve problems, because …

May
24
May 24

Google’s Crossed the Line on SEO Publicity Stunts

by Jon Cooper

Some of what you see & hear being penalized by Google is a publicity stunt.

For example, when the blog networks that got deindexed roughly a month ago, only the biggest & most well known ones took a hit. Other smaller networks that you’ve never heard of went on their merry way. I’ve even used a couple for my niche sites during the last few weeks. Of course Penguin did a way with some of …

May
15
May 15

Faking Link Removal Notices

by Jon Cooper

The side effects of Google’s attempt to fight links through harsh penalties are really starting to add up.

After reading this post in which a site was wrongfully accused of having spammy links, one thought occurred to me:

What’s stopping black hats from sending off these emails pretending to be their competitors? 

May
8
May 8

What type of links should we be getting?

by Jon Cooper

In the wake of Penguin, I’ve been getting asked this question A LOT. I think it’s finally time for my answer.

Penguin has changed everything – oh wait, no it hasn’t. All it did was penalize those for doing what they knew was wrong, but the only difference is that Google actually followed through with some of their threats on bad links.

So what SHOULD we be doing? We know what links we SHOULDN’T be …