EMPOWERING ORDINARY MARKETERS
TO BUILD EXTRAORDINARY LINKS.
Dec
6
Dec 6

BlueGlassX Recap – Actionable Takeaways You Can Implement Today

by Jon Cooper

This week I had the chance to attend BlueGlassX, a conference put on by (you guessed it) the BlueGlass team in Tampa, FL. As much as it was fun, it was also extremely helpful in terms of what I took away from the presentations.

So, I thought I’d do a recap. Even though the speakers for paid search, technical SEO, local SEO, and others were all awesome, I’m only going to be …

Nov
26
Nov 26

And the 2012 Link Building Buzzword Award Goes To… Relationships!

by Jon Cooper

Read a recent post telling you to forget links and build relationships?

Well, I’m sorry. I’m not here to tell you it all over again.

Relationships are nothing new, yet when people finally realized that the saying “it’s not what you know, it’s who you know” can be applied to SEO, they got caught up in the buzz and forgot what it really is – a means to an end.

In SEO, relationships by themselves …

Nov
26
Nov 26

Communitybait – Taking Egobait One Step Further

by Steve Morgan

This is a guest post by Steve Morgan of Box UK

A little while back, James Agate of Skyrocket SEO wrote a guest post here on Point Blank SEO about egobait, which is when “an asset… is created to attract the attention of a specific person or group of people. It is essentially producing something that strokes the ego of the person/people/company featured.”

Although the name of the term itself has come …

Nov
12
Nov 12

Broken Link Building Just Got Scalable: Tool Review

by Jon Cooper

NOTE: I was not paid to write this review, nor are there any affiliate links. These are purely my opinions of a tool that’s relevant to all of you (we all love links) that I think is worth your attention.

A few weeks ago Garrett French launched the Broken Link Finder tool at Citation Labs. Since I’m starting to use it at lot more for my own client work, I thought …

Nov
7
Nov 7

The SEO Cycle: A Contrographic

by Jarrod Wright

Whether you've been in the industry for a while or if you're still just starting out, you've been there.

We've all at least once dipped our fingers into the shadier side of SEO. It's hard not to. Only very recently has Google started to finally crack down seriously on web spam in the SERPs, and even now there's still a ton of crap affiliate sites outranking brands. Sure, Google's heading in the right direction, but ...

Nov
5
Nov 5

The Most Creative Link Building Post Ever

by Jon Cooper
http://www.youtube.com/watch?v=ITNBUWk5yi0″>the

When you think you’ve seen it all, you’re not even close.

A couple weeks ago I emailed ~50 high profile SEOs in the industry asking them one simple question:

“What was the most creative way you, or someone you know, got a link?”

That was the question, these were the answers. 

Oct
23
Oct 23

The (Previously) Unwritten Rules of Outreach

by Jon Cooper

For what it’s worth, outreach doesn’t get much love.

There’s nothing wrong with prospecting, but everyone seems to focus on it and forget the actual nitty gritty of outreach.

Although these rules can be applied to other strategies, I’m going to be breaking down outreach for broken link building, just because it’s one of the few quality things that can be scaled at the moment. 

Oct
15
Oct 15

People Online Are Real

by Jon Cooper

Today I just got an email saying that I was a “prodigy”. About a month ago I was called a “legend”. Heck, I was even called an “SEO celebrity” at one point.

But why is that? Why do we build up people we follow online way more than we should? Why do we keep forgetting that the people we follow are real & just like us?

This past weekend I met up with John …

Oct
1
Oct 1

How I Use Content for Link Building

by Jon Cooper

When most people think content for link building, they think “link attraction” (hands off link building that starts and ends with you hitting publish).

Even though that’s a strategy we all aim for (who doesn’t want links to build themselves?), that’s not how I use content for link building.

Here’s my process:

Find interest –> Create targeted content –> Smarter outreach

Essentially, I’m creating content for the purpose of better outreach. 

Sep
24
Sep 24

Introducing the Point Blank SEO Link Building Course

by Jon Cooper

Breathe in, breathe out.

After 3-4 months of writing, editing, design mockups, design tweaks, formatting, and feedback, I’ve finally finished my link building course for beginners & experts.

You can check it out here right now, but I urge you to please read on.

First of all, it’s nowhere near finished. That’s why this course is completely different than anything you’ll find on the Web. This is for a couple reasons:

Continuous improvement with …

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