Nov 26

Communitybait – Taking Egobait One Step Further

by Steve Morgan

This is a guest post by Steve Morgan of Box UK

A little while back, James Agate of Skyrocket SEO wrote a guest post here on Point Blank SEO about egobait, which is when “an asset… is created to attract the attention of a specific person or group of people. It is essentially producing something that strokes the ego of the person/people/company featured.”

Although the name of the term itself has come …

Nov 12

Broken Link Building Just Got Scalable: Tool Review

by Jon Cooper

NOTE: I was not paid to write this review, nor are there any affiliate links. These are purely my opinions of a tool that’s relevant to all of you (we all love links) that I think is worth your attention.

A few weeks ago Garrett French launched the Broken Link Finder tool at Citation Labs. Since I’m starting to use it at lot more for my own client work, I thought …

Nov 7

The SEO Cycle: A Contrographic

by Jarrod Wright

Whether you've been in the industry for a while or if you're still just starting out, you've been there.

We've all at least once dipped our fingers into the shadier side of SEO. It's hard not to. Only very recently has Google started to finally crack down seriously on web spam in the SERPs, and even now there's still a ton of crap affiliate sites outranking brands. Sure, Google's heading in the right direction, but ...

Nov 5

The Most Creative Link Building Post Ever

by Jon Cooper

When you think you’ve seen it all, you’re not even close.

A couple weeks ago I emailed ~50 high profile SEOs in the industry asking them one simple question:

“What was the most creative way you, or someone you know, got a link?”

That was the question, these were the answers. 

Oct 23

The (Previously) Unwritten Rules of Outreach

by Jon Cooper

For what it’s worth, outreach doesn’t get much love.

There’s nothing wrong with prospecting, but everyone seems to focus on it and forget the actual nitty gritty of outreach.

Although these rules can be applied to other strategies, I’m going to be breaking down outreach for broken link building, just because it’s one of the few quality things that can be scaled at the moment. 

Oct 15

People Online Are Real

by Jon Cooper

Today I just got an email saying that I was a “prodigy”. About a month ago I was called a “legend”. Heck, I was even called an “SEO celebrity” at one point.

But why is that? Why do we build up people we follow online way more than we should? Why do we keep forgetting that the people we follow are real & just like us?

This past weekend I met up with John …

Oct 1

How I Use Content for Link Building

by Jon Cooper

When most people think content for link building, they think “link attraction” (hands off link building that starts and ends with you hitting publish).

Even though that’s a strategy we all aim for (who doesn’t want links to build themselves?), that’s not how I use content for link building.

Here’s my process:

Find interest –> Create targeted content –> Smarter outreach

Essentially, I’m creating content for the purpose of better outreach. 

Sep 24

Introducing the Point Blank SEO Link Building Course

by Jon Cooper

Breathe in, breathe out.

After 3-4 months of writing, editing, design mockups, design tweaks, formatting, and feedback, I’ve finally finished my link building course for beginners & experts.

You can check it out here right now, but I urge you to please read on.

First of all, it’s nowhere near finished. That’s why this course is completely different than anything you’ll find on the Web. This is for a couple reasons:

Continuous improvement with …

Sep 17

The Part of Content Marketing Everyone Skips Over

by Jon Cooper

Before you even start reading an article, blog post, infographic, or anything else online, you’ve already made a few critical assumptions about it. These assumptions quickly become facts in your mind, and it’s VERY unlikely they’ll ever change.

The reason behind this is the same one that’s responsible for people going to important meetings wearing suits, not t-shirts.

In terms of content, as well as many other things, presentation is vital. Design is what sets your …

Sep 3

5 Jaw Dropping Tips for Guest Posting Success

by Matt Geer

This is a guest post from Matt at PlugThingsIn.com.

There are a lot of tips and tricks floating around the web for how to guest post the right way. These tips include things like making sure you use the site owner’s name in the salutation and that you should never use a template email.

Yawn… right!?!

I have some better tips for you. You see, I was a contractor for a company that built …