Jan 18

What Link Building Really Is

by Jon Cooper

The term link building has been around since the minute Larry & Sergey made links the centerpiece of the Google algorithm. Well, not exactly, but I think we can agree that it’s been around for a good while.

But over time, and especially in the age of Panda and Penguin, the term has grown to mean other things.

Today we might associate link building with content, and some might even claim link …

Jan 16

Quick & Effective Outreach with Buzzstream

by Jon Cooper

We have enough SEO analysis & prospecting tools, but we’re usually stuck with 3 main manual tasks:

Qualifying prospects Collecting contact information Outreach

I understand that the first two need to be done manually for the most part, but those of us who aren’t blessed with a custom agency solution for outreach could use a tool to speed up the process.

I don’t think Buzzstream is 100% completely there yet, but …

Jan 7

The Past, Present, and Future

by Jon Cooper

Welcome to the new Point Blank SEO! (Really Jon? Another redesign?!)

This is my chance to reflect on the past, talk about what I’m doing right now, and what I’ve got planned for the future. I don’t write posts like this often (if even at all), so bear with me.

The Past

I started this blog in March 2011 as a 17 year old high school student not knowing what the heck I was doing. …

Dec 10

Hard Truths on Scalability in Link Building

by Jon Cooper

Everyone in their right mind wants to know how to scale link building. Hell, I’m asking the same question.

For agencies who prioritize scalability, the past six months have been a hard pill to swallow. Penguin really dropped the hammer on a lot of things that scale, which is why some are hurting.

Just in the past couple months I’ve talked with 2 prominent SEOs who were talking about how their super …

Dec 6

BlueGlassX Recap – Actionable Takeaways You Can Implement Today

by Jon Cooper

This week I had the chance to attend BlueGlassX, a conference put on by (you guessed it) the BlueGlass team in Tampa, FL. As much as it was fun, it was also extremely helpful in terms of what I took away from the presentations.

So, I thought I’d do a recap. Even though the speakers for paid search, technical SEO, local SEO, and others were all awesome, I’m only going to be …

Nov 26

And the 2012 Link Building Buzzword Award Goes To… Relationships!

by Jon Cooper

Read a recent post telling you to forget links and build relationships?

Well, I’m sorry. I’m not here to tell you it all over again.

Relationships are nothing new, yet when people finally realized that the saying “it’s not what you know, it’s who you know” can be applied to SEO, they got caught up in the buzz and forgot what it really is – a means to an end.

In SEO, relationships by themselves …

Nov 26

Communitybait – Taking Egobait One Step Further

by Steve Morgan

This is a guest post by Steve Morgan of Box UK

A little while back, James Agate of Skyrocket SEO wrote a guest post here on Point Blank SEO about egobait, which is when “an asset… is created to attract the attention of a specific person or group of people. It is essentially producing something that strokes the ego of the person/people/company featured.”

Although the name of the term itself has come …

Nov 12

Broken Link Building Just Got Scalable: Tool Review

by Jon Cooper

NOTE: I was not paid to write this review, nor are there any affiliate links. These are purely my opinions of a tool that’s relevant to all of you (we all love links) that I think is worth your attention.

A few weeks ago Garrett French launched the Broken Link Finder tool at Citation Labs. Since I’m starting to use it at lot more for my own client work, I thought …

Nov 7

The SEO Cycle: A Contrographic

by Jarrod Wright

Whether you've been in the industry for a while or if you're still just starting out, you've been there.

We've all at least once dipped our fingers into the shadier side of SEO. It's hard not to. Only very recently has Google started to finally crack down seriously on web spam in the SERPs, and even now there's still a ton of crap affiliate sites outranking brands. Sure, Google's heading in the right direction, but ...

Nov 5

The Most Creative Link Building Post Ever

by Jon Cooper

When you think you’ve seen it all, you’re not even close.

A couple weeks ago I emailed ~50 high profile SEOs in the industry asking them one simple question:

“What was the most creative way you, or someone you know, got a link?”

That was the question, these were the answers. 

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