EMPOWERING ORDINARY MARKETERS
TO BUILD EXTRAORDINARY LINKS.
Feb
18
Feb 18

The Inevitable Demise of Link Building… or so They Say

by Jon Cooper

If you build links and keep up with the latest trends, you’ll start to see a theme.

It’s quite obvious really, and everyone’s accepted it. What we haven’t really realized, though, is the longevity of it.

The theme I’m talking about is tactic X being labeled as spammy and no longer “an approved strategy by Google”. It’s been around since practically the beginning of SEO, and over time the discussion heats up more & …

Feb
13
Feb 13

How to get Value and Great Prospects Fast from Blogger LinkUp

by Daniel Callis

Blogger LinkUp is of great use to any SEO utilising guest posting as part of a link building strategy. I’m a firm believer that saving time is the key to scaling up link building efforts, and the more tasks you can get done faster, the more spare time you have to be productive. A message delivered to my inbox 3 times a week with a whole list of prospects offering a link …

Feb
9
Feb 9

Does Your Company Have A Harlem Shake Video?

by Jon Cooper
http://www.youtube.com/watch?v=Bk1_DbbzSdY”>Baauer’s

By far one of the most interesting examples of brands using social media trends to show off company culture is the recent “Harlem Shake” videos being passed around.

It all started with a few teenagers from the Filthy Frank YouTube channel making a dance video of Baauer’s Harlem Shake song on February 2nd, 2013. Here’s the video (brace yourself).

Within hours, a few other Youtube channels (TheSunnyCoastSkate &

Feb
7
Feb 7

The Content Outreach Pyramid: How to Get in Front of Your Targets

by Matt Barby

This is a guest post by Matthew Barby at Wow Internet.

Outreach seems to be the buzzword of 2013 and I have read numerous articles over the past couple of months on “how to find guest blogging opportunities” and “the best ways to contact your outreach targets”. What I want to talk about is a model of outreach that we have been working with at Wow Internet that I call ‘The Content Outreach Pyramid’.

The purpose of …

Feb
5
Feb 5

How to Be One Link Ahead of the Competition

by Jon Cooper

Everyone wants to know what the next big link building tactic is, because who’s ever there first is going to be the one to reap the biggest rewards.

But just how exactly do you get there first? What’s the secret to thinking up new link building tactics?

After studying this thought for a long time, I’ve come down to 3 fundamental questions that, if you’re able to find the most answers to, will allow you …

Jan
30
Jan 30

How to Get A Link From DMOZ in 2013

by Jon Cooper

If you don’t think a link from DMOZ matters, even just a little bit, then you’re simply ignoring the reality of this ancient directory. Whether it’s worth the time or not (that’s the real debate), I wanted to ask a few people who’ve had success getting a link from DMOZ even in 2013, because it still matters to some of us.

Some answers overlap, but I included them so you can …

Jan
22
Jan 22

Helping Others As A Long Term Approach

by Jon Cooper

Note: I’m going to go from small picture (tactic) to big picture (strategy), so stay with me!

If you read my blog, you’ve heard me talk about broken link building and the idea behind helping out webmasters. It basically receives its effectiveness from the law of reciprocity; I do something for you, you do something for me.

But I’ve also found that it essentially hacks relationship building. I found this most …

Jan
18
Jan 18

What Link Building Really Is

by Jon Cooper

The term link building has been around since the minute Larry & Sergey made links the centerpiece of the Google algorithm. Well, not exactly, but I think we can agree that it’s been around for a good while.

But over time, and especially in the age of Panda and Penguin, the term has grown to mean other things.

Today we might associate link building with content, and some might even claim link …

Jan
16
Jan 16

Quick & Effective Outreach with Buzzstream

by Jon Cooper

We have enough SEO analysis & prospecting tools, but we’re usually stuck with 3 main manual tasks:

Qualifying prospects Collecting contact information Outreach

I understand that the first two need to be done manually for the most part, but those of us who aren’t blessed with a custom agency solution for outreach could use a tool to speed up the process.

I don’t think Buzzstream is 100% completely there yet, but …

Jan
7
Jan 7

The Past, Present, and Future

by Jon Cooper

Welcome to the new Point Blank SEO! (Really Jon? Another redesign?!)

This is my chance to reflect on the past, talk about what I’m doing right now, and what I’ve got planned for the future. I don’t write posts like this often (if even at all), so bear with me.

The Past

I started this blog in March 2011 as a 17 year old high school student not knowing what the heck I was doing. …

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