Apr 2

People Still Pay for Links, Not Vague Content Marketing Strategies

by Jon Cooper

This is a bit of a rant, but it’s important. Comments are welcomed below. 

I wish I could see all the gasps from all the content purists looking at this headline.

But I just couldn’t hold back after the following quote from an article entitled ‘Why Content Marketing is the Only Link Building That Counts’ on Brafton:

“Content Marketing is marketing, link building is manipulation.”

So it seems as though link building is dead …

Mar 15

Podcast #1: Fail-Proof Content for Killer Link Building

by Jon Cooper

It’s been a little frustrating for me having to read the majority of SEO blogs lately – everyone’s talking vaguely about content.

“Want links? Create great content!”

But honestly, 95% of the type of content you’re being told to create does not guarantee links in any way; sure, we get reminded that “nothing is certain” and that we need to take risks, but you know what? Screw risk. Let’s take that out of the equation …

Feb 21

Keep SEO Clients Longer and Happier in a Few Easy Steps

by Jeff Gross

Retaining clients in SEO is crucial because campaigns are long-term, and results don’t just happen over night. But the problem is, many of your clients are not necessarily going to understand this right off the bat.

So what is the solution to long term client retention, and for keeping your clients happy and on board?

Ten years of SEO consultation and practice have given me the chance to get a lot of feedback from clients coming …

Feb 18

The Inevitable Demise of Link Building… or so They Say

by Jon Cooper

If you build links and keep up with the latest trends, you’ll start to see a theme.

It’s quite obvious really, and everyone’s accepted it. What we haven’t really realized, though, is the longevity of it.

The theme I’m talking about is tactic X being labeled as spammy and no longer “an approved strategy by Google”. It’s been around since practically the beginning of SEO, and over time the discussion heats up more & …

Feb 13

How to get Value and Great Prospects Fast from Blogger LinkUp

by Daniel Callis

Blogger LinkUp is of great use to any SEO utilising guest posting as part of a link building strategy. I’m a firm believer that saving time is the key to scaling up link building efforts, and the more tasks you can get done faster, the more spare time you have to be productive. A message delivered to my inbox 3 times a week with a whole list of prospects offering a link …

Feb 9

Does Your Company Have A Harlem Shake Video?

by Jon Cooper

By far one of the most interesting examples of brands using social media trends to show off company culture is the recent “Harlem Shake” videos being passed around.

It all started with a few teenagers from the Filthy Frank YouTube channel making a dance video of Baauer’s Harlem Shake song on February 2nd, 2013. Here’s the video (brace yourself).


Within hours, a few other Youtube channels (TheSunnyCoastSkate &

Feb 7

The Content Outreach Pyramid: How to Get in Front of Your Targets

by Matt Barby

This is a guest post by Matthew Barby at Wow Internet.

Outreach seems to be the buzzword of 2013 and I have read numerous articles over the past couple of months on “how to find guest blogging opportunities” and “the best ways to contact your outreach targets”. What I want to talk about is a model of outreach that we have been working with at Wow Internet that I call ‘The Content Outreach Pyramid’.

The purpose of …

Feb 5

How to Be One Link Ahead of the Competition

by Jon Cooper

Everyone wants to know what the next big link building tactic is, because who’s ever there first is going to be the one to reap the biggest rewards.

But just how exactly do you get there first? What’s the secret to thinking up new link building tactics?

After studying this thought for a long time, I’ve come down to 3 fundamental questions that, if you’re able to find the most answers to, will allow you …

Jan 30

How to Get A Link From DMOZ in 2013

by Jon Cooper

If you don’t think a link from DMOZ matters, even just a little bit, then you’re simply ignoring the reality of this ancient directory. Whether it’s worth the time or not (that’s the real debate), I wanted to ask a few people who’ve had success getting a link from DMOZ even in 2013, because it still matters to some of us.

Some answers overlap, but I included them so you can …

Jan 22

Helping Others As A Long Term Approach

by Jon Cooper

Note: I’m going to go from small picture (tactic) to big picture (strategy), so stay with me!

If you read my blog, you’ve heard me talk about broken link building and the idea behind helping out webmasters. It basically receives its effectiveness from the law of reciprocity; I do something for you, you do something for me.

But I’ve also found that it essentially hacks relationship building. I found this most …

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