Feb 9

Does Your Company Have A Harlem Shake Video?

by Jon Cooper

By far one of the most interesting examples of brands using social media trends to show off company culture is the recent “Harlem Shake” videos being passed around.

It all started with a few teenagers from the Filthy Frank YouTube channel making a dance video of Baauer’s Harlem Shake song on February 2nd, 2013. Here’s the video (brace yourself).

Within hours, a few other Youtube channels (TheSunnyCoastSkate &

Feb 7

The Content Outreach Pyramid: How to Get in Front of Your Targets

by Matt Barby

This is a guest post by Matthew Barby at Wow Internet.

Outreach seems to be the buzzword of 2013 and I have read numerous articles over the past couple of months on “how to find guest blogging opportunities” and “the best ways to contact your outreach targets”. What I want to talk about is a model of outreach that we have been working with at Wow Internet that I call ‘The Content Outreach Pyramid’.

The purpose of …

Feb 5

How to Be One Link Ahead of the Competition

by Jon Cooper

Everyone wants to know what the next big link building tactic is, because who’s ever there first is going to be the one to reap the biggest rewards.

But just how exactly do you get there first? What’s the secret to thinking up new link building tactics?

After studying this thought for a long time, I’ve come down to 3 fundamental questions that, if you’re able to find the most answers to, will allow you …

Jan 30

How to Get A Link From DMOZ in 2013

by Jon Cooper

If you don’t think a link from DMOZ matters, even just a little bit, then you’re simply ignoring the reality of this ancient directory. Whether it’s worth the time or not (that’s the real debate), I wanted to ask a few people who’ve had success getting a link from DMOZ even in 2013, because it still matters to some of us.

Some answers overlap, but I included them so you can …

Jan 22

Helping Others As A Long Term Approach

by Jon Cooper

Note: I’m going to go from small picture (tactic) to big picture (strategy), so stay with me!

If you read my blog, you’ve heard me talk about broken link building and the idea behind helping out webmasters. It basically receives its effectiveness from the law of reciprocity; I do something for you, you do something for me.

But I’ve also found that it essentially hacks relationship building. I found this most …

Jan 18

What Link Building Really Is

by Jon Cooper

The term link building has been around since the minute Larry & Sergey made links the centerpiece of the Google algorithm. Well, not exactly, but I think we can agree that it’s been around for a good while.

But over time, and especially in the age of Panda and Penguin, the term has grown to mean other things.

Today we might associate link building with content, and some might even claim link …

Jan 16

Quick & Effective Outreach with Buzzstream

by Jon Cooper

We have enough SEO analysis & prospecting tools, but we’re usually stuck with 3 main manual tasks:

Qualifying prospects Collecting contact information Outreach

I understand that the first two need to be done manually for the most part, but those of us who aren’t blessed with a custom agency solution for outreach could use a tool to speed up the process.

I don’t think Buzzstream is 100% completely there yet, but …

Jan 7

The Past, Present, and Future

by Jon Cooper

Welcome to the new Point Blank SEO! (Really Jon? Another redesign?!)

This is my chance to reflect on the past, talk about what I’m doing right now, and what I’ve got planned for the future. I don’t write posts like this often (if even at all), so bear with me.

The Past

I started this blog in March 2011 as a 17 year old high school student not knowing what the heck I was doing. …

Dec 10

Hard Truths on Scalability in Link Building

by Jon Cooper

Everyone in their right mind wants to know how to scale link building. Hell, I’m asking the same question.

For agencies who prioritize scalability, the past six months have been a hard pill to swallow. Penguin really dropped the hammer on a lot of things that scale, which is why some are hurting.

Just in the past couple months I’ve talked with 2 prominent SEOs who were talking about how their super …

Dec 6

BlueGlassX Recap – Actionable Takeaways You Can Implement Today

by Jon Cooper

This week I had the chance to attend BlueGlassX, a conference put on by (you guessed it) the BlueGlass team in Tampa, FL. As much as it was fun, it was also extremely helpful in terms of what I took away from the presentations.

So, I thought I’d do a recap. Even though the speakers for paid search, technical SEO, local SEO, and others were all awesome, I’m only going to be …

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