Everyone in their right mind wants to know how to scale link building. Hell, I’m asking the same question.
For agencies who prioritize scalability, the past six months have been a hard pill to swallow. Penguin really dropped the hammer on a lot of things that scale, which is why some are hurting.
Just in the past couple months I’ve talked with 2 prominent SEOs who were talking about how their super …
This week I had the chance to attend BlueGlassX, a conference put on by (you guessed it) the BlueGlass team in Tampa, FL. As much as it was fun, it was also extremely helpful in terms of what I took away from the presentations.
So, I thought I’d do a recap. Even though the speakers for paid search, technical SEO, local SEO, and others were all awesome, I’m only going to be …
Read a recent post telling you to forget links and build relationships?
Well, I’m sorry. I’m not here to tell you it all over again.
Relationships are nothing new, yet when people finally realized that the saying “it’s not what you know, it’s who you know” can be applied to SEO, they got caught up in the buzz and forgot what it really is – a means to an end.
In SEO, relationships by themselves …
This is a guest post by Steve Morgan of Box UK
A little while back, James Agate of Skyrocket SEO wrote a guest post here on Point Blank SEO about egobait, which is when “an asset… is created to attract the attention of a specific person or group of people. It is essentially producing something that strokes the ego of the person/people/company featured.”
Although the name of the term itself has come …
NOTE: I was not paid to write this review, nor are there any affiliate links. These are purely my opinions of a tool that’s relevant to all of you (we all love links) that I think is worth your attention.
Whether you've been in the industry for a while or if you're still just starting out, you've been there.
We've all at least once dipped our fingers into the shadier side of SEO. It's hard not to. Only very recently has Google started to finally crack down seriously on web spam in the SERPs, and even now there's still a ton of crap affiliate sites outranking brands. Sure, Google's heading in the right direction, but ...
When you think you’ve seen it all, you’re not even close.
A couple weeks ago I emailed ~50 high profile SEOs in the industry asking them one simple question:
“What was the most creative way you, or someone you know, got a link?”
That was the question, these were the answers.
For what it’s worth, outreach doesn’t get much love.
There’s nothing wrong with prospecting, but everyone seems to focus on it and forget the actual nitty gritty of outreach.
Although these rules can be applied to other strategies, I’m going to be breaking down outreach for broken link building, just because it’s one of the few quality things that can be scaled at the moment.
Today I just got an email saying that I was a “prodigy”. About a month ago I was called a “legend”. Heck, I was even called an “SEO celebrity” at one point.
But why is that? Why do we build up people we follow online way more than we should? Why do we keep forgetting that the people we follow are real & just like us?
This past weekend I met up with John …
When most people think content for link building, they think “link attraction” (hands off link building that starts and ends with you hitting publish).
Even though that’s a strategy we all aim for (who doesn’t want links to build themselves?), that’s not how I use content for link building.
Here’s my process:
Find interest –> Create targeted content –> Smarter outreach
Essentially, I’m creating content for the purpose of better outreach.