Comments on: Authority Guest Blogging Minus the Links & Traffic

By: Aman Singh

Aman Singh — Sun, 30 Sep 2012 04:58:45 +0000

Really thoughtful. If anybody asks me how do i build links for my clients. The only answer is to use guest blogging tactics. Most of the time, people don’t even know what they were doing while using bots that is why they got penalty. After penguin, guest blogging is the only link building tactic i think.

By: Gary

Gary — Sat, 15 Sep 2012 09:07:27 +0000

Hi Jon, I have been considering guest blogging for some time after hearing a James Martell podcast which spells out the benefits as does your post. the only thing that has been putting me off is how do you know if your writing is up to standard ? after all its one thing to get an Ezine article published but surely guest blogging needs to be a lot higher quality?

By: Paul

Paul — Tue, 07 Aug 2012 05:38:55 +0000

I thought backlinking is dead by now due to Penguin. So how can guest blogging be of any help if even the authority sites’ backlinks will not have any effects.

By: Jon Cooper

Jon Cooper — Fri, 03 Aug 2012 18:05:22 +0000

I haven’t done any testing, but I can almost guarantee it’s a factor. Considering how much authors are being weighed visually in the search results (i.e. picture, # in circles), I would find it ridiculous if this obvious conclusion hadn’t been made yet.

Thanks for the comment Kelly!

By: Jon Cooper

Jon Cooper — Fri, 03 Aug 2012 18:03:23 +0000

Thanks Quentin!

Great idea, I think that definitely weeds out (like you said) those that are there just for the two bio links.

Glad to see you’re commenting though, hope you stop by more often

By: Quentin Aisbett

Quentin Aisbett — Thu, 02 Aug 2012 01:32:50 +0000

Great points Jon. We actually made the move to only accept guest posts from bloggers willing to link with their Google+ profile for many of the reasons you have touched on here.

It seems to be working because the guys and girls wanting to post and link to insurance.com, etc have walked away. It is definitely separating those that want to blog for the right reasons. Now to find more of those people. You wouldn’t like to put a post together for us would you?? Joking of course (not really).

If anyone is interested in reading our post explaining our reasons behind the move http://www.onqmarketing.com.au/why-were-only-accepting-guest-posts-from-google-users/

P.S. I’m a subscriber but I think first time commenter so let me say I love your site design!

By: Kelly Watt

Kelly Watt — Wed, 01 Aug 2012 23:51:07 +0000

Hi John,
Very good read and I agree this will have an increasing effect on SEO. Have you don’t any AB testing with the authorship to come to any empirical conclusions on the results? I think its a good time to by a writer/blogger right now. You are right that its something we have to adapt to, not complain about.
Thanks!

By: Bethanny Parker

Bethanny Parker — Wed, 01 Aug 2012 13:34:30 +0000

Mark, no business can survive without marketing. Doing whatever it takes to get a website ranked is not a distraction; it’s a core part of doing business online.

By: Sunny

Sunny — Mon, 30 Jul 2012 21:18:35 +0000

I can understand why it is important to build trust and to network with others in the industry. If we have a blog that can use some expert writers then guest blogging is a perfect option. The downside I see to this new way of people trying to brand themselves is that they are trying to piggy back off the success of other bloggers who already did the leg work to get the readers and traffic. Hopefully people will offer real value and build lasting relationships. It is competitive in this internet game and like has already been mentioned each of us has to adapt to these changes if we want to survive.

By: Mark Hughes

Mark Hughes — Mon, 30 Jul 2012 11:53:33 +0000

Thanks Harris, and yeah I am aware of rel=publisher. The same premise will apply, though: unless you’re creating content that is being shared, it’s not going to impact upon your author-rank for that publisher profile. As Jon suggests, if author-rank comes into play, then anyone wanting to prosper online will probably have to get involved. Those that don’t have time or skill to write will have to motivate others to guest-post and piggy-back off the author rank of others. It’s interesting because I imagine many business owners will have their heads in their hands, but I guess the same could be said when people first started to talk about link building. Things change so you have to adapt, like it or not!