Stop. This isn’t the typical guest blogging post. I’m here to open you up to an entirely new game that guest blogging will introduce us to, and no, this has nothing to do with links & traffic. I’m really sorry because this is a link building blog, but please, keep reading.
Now that we have authorship markup, there’s a lot more at play when it comes to guest blogging. I’ll get straight to the point:
You can build authority & trust by getting influential authors to guest blog on your site (tweet), and you as an author can build authority & trust by guest blogging on top industry sites.
Think about it. If all of the top industry leaders wrote a post on your site (and if proper authorship markup was implemented), don’t you think Google will think you’re a much more authoritative & trusted site?
Which brings me to this point: This is a legitimate strategy for building trust. In the past (and the present), people have always told you to “build a trusted site”, but that statement is so intangible it’s ridiculous. This is one of the few “how to” strategies that actually builds trust.
On the flip side, guest blogging on top sites is now more than links & traffic. If proper authorship markup is implemented, you as an author, a separate entity than your site, will build up authority & trust if you guest blog on top industry sites, which in turn makes your site more trustworthy & authoritative. And if you as an author become authoritative & trustworthy, you can now leverage yourself for added benefits to sites looking for those two golden characteristics (oh, the possibilities…).
I know it’s reinforcing the fact that you should be guest blogging, but I want you to think about the “having guest authors” side just as much as the other, if not more.
Side note: When I realized this reality, I promptly emailed AJ Kohn (25k in circles), Jonathon Coleman (5k in circles), and even Rand Fishkin (40k in circles). Of course, 2/3 said no (AJ then wrote about it), but I got a maybe from Rand (I had to work out a deal). My goal is to get as many authors with a high number of followers on G+ to write for my site. If you have 5k or more, you might see an email in your inbox from me sometime soon.
But don’t think it’s as easy as just emailing them and asking for them to contribute. Instead of thinking that they’ll want to get a few links & traffic out of a post, go into outreach actually offering something. Whether it’s a post in return, or even some sort of compensation, work what you have to get that guest post to happen.
A few tips to rap this short post up:
One last thought: For the longest time, it was links that were the only things that could pass authority & trust. Sure, social came along, but it hasn’t done much so far. But with this realization on authorship, the game has really changed, because this might be the first on-site SEO factor that can determine authority. Crazy, right?
What are your thoughts? Is this new to you, and if it is, do you think there’s anything here, or is this purely theoretical? I’d love to hear what you guys are thinking.