Although long over due, I finally have an update of my niche site’s rankings. Because I targetted multiple keywords, and not just the keyword “BPO Industry” that matches my exact match domain, I’m going to be showing a few rankings down below. I also ran into a major problem (or two), which I will address below.
These are the rankings for BPOindustry.net in the US Google SERPs on October 25th, 2011. The site was created on September 5th, 2011.
BPO Industry – #2
BPO Companies – #16
Top BPO Companies – #12
BPO blog – #19
BPO Industry News – #4
BPO Telemarketing – #23
Offshore BPO – #35
Onshore BPO – #8
Nearshore BPO – #6
Aegis BPO – #12
HCL BPO – #35
SPi BPO – #8
As you can see, I’m not a one dimensional niche site builder. In a lot of link building opportunities you can get multiple links, so why not take advantage and try to rank for other keywords?
I’m doing great for my targeted keyword “BPO Industry”. I’m ranking at #2, only behind the Wikipedia page (that mentions the phrase “BPO Industry” only once on that page in the body of text), but I can’t be upset because I knew from the start that this page was the only difference between me and the #1 spot. I’m also heavily targeting the keyword “BPO Companies”, which gets 27,000+ phrase searches a month.
At the top I mentioned a major problem, and I’m kind of embarrassed to admit it. Actually, I ran into two problems (one can’t be fixed, one can). The first problem is the location of searches.
Search Location Percentages
As you can see, I really messed up on this one. I didn’t do my homework. I’ve been too worried about ranking for the US Google rather than Google India and other Asian search engines, which get the vast majority of the searches for “BPO Industry” and other related terms. I had been tracking & applauding my progress for the past month, but I didn’t realize I was tracking the wrong thing. No wonder I wasn’t getting near the traffic I thought I was going to get with this term! No one searches for it in the U.S. :(.
There’s my first major problem. Here’s my second: I can’t use any traditional niche site monetization strategies. This makes this whole “niche site challenge” very unique & hard to replicate. Why? Because in my niche:
there’s nothing to sell (meaning no affiliate sales).
People searching this are usually looking for news, which results in a higher bounce rate (thereby destroying any Adsense CTRs) seeing that I haven’t targetted news on the home page yet
My best bet is contacting BPO companies to advertise
So what does this mean for you?
Sorry, if you’re looking for another cookie cutter niche site that deals with affiliate sales & adsense, you’re at the wrong place. I’ll have to get a little creative with my niche site, and it’s going to be more than just a traditional 1 keyword niche site at that.
Then why should I read your future niche site posts?
My monetization strategy might by different, but you can still apply my link building strategies (which will be coming soon! I promise!) & every other post in the challenge.
What I need you to do right now is leave any thoughts, questions, or concerns in the comment section below. I want to hear your feedback! You also need to follow this blog on twitter or subscribe to my RSS if you haven’t already. Thanks for reading! 🙂