Niche Site Challenge #3 – Content Creation & Organization

by Jon Cooper

In this niche site challenge post I will be talking about creating and organizing your content. This, like every part of the process, is essential for a couple of reasons. If you don’t have great content, then your audience will just click back to the SERPs. If your content isn’t organized, both the search engines and your visitors won’t be able to find what they want. For those of you who haven’t read any of my first two niche site challenge posts, here’s the first and here’s the second.


Hopefully you took my advice and decided to create your website on your own domain and through WordPress. This makes things ten times easier for you and your visitors; WordPress makes it very easy for the administrator to control the website, and your visitors will most likely see a cleaner, easier to read layout than most other websites. I’ve successfully set up & organized my content, so I’ll run you through everything I did.


My homepage is a static page, which is what 100% of you should be doing. If you go to Settings > Reading, you can select to make your front page a static page. This homepage is by the far most important out of all the content you create; if you know anything about niche sites, it’s that they try to rank for one specific keyword, and that word is on your homepage. Therefore if your content on this page is crap, don’t bother with anything else in this entire process, because you’ll have a high bounce rate. Because the page is trying to rank for a term, on page SEO is vital.


On Site SEO

Here’s how I’d do it:

  • Meta Title: Use your keyword once or preferably twice (more than that is spammy and won’t rank). Here’s an example of what I did: BPO Industry – Latest BPO Industry News & Info. I’ve heard niche bloggers talk about making the site title in all caps (i.e. BPO INDUSTRY – Latest BPO…), and I will be testing this out later to see the differences in click through rate.
  • Meta Description: Again, use your keyword twice (more than that is spammy).
  • Page Title: This is what shows up on the page as the title (the Meta title is what shows up in the SERPs).  In my case I made it a question. Use your keyword in here. I used it once, but you can use it twice. If you want you can also use your Meta title as your page title.
  • Headers: I’d say try and put in your keyword in one of the headers on your page. DO NOT use it in every header, as this is another sign as coming off as spammy. Try and use other variations of the keyword in the headers. For example, instead of using BPO Industry, I used Business Process Outsourcing Industry in one of mine.
  • Content: Try and include the keyword anywhere from 3-6 times in your content. Again, don’t overdo it. Some people say there’s a perfect % for keyword density, but I think it’s BS.
  • Picture (optional): This certainly helps but is not mandatory. Make sure the picture file has your keyword in it, such as bpo-industry.jpeg. I’m not positive, but I think that helps a little. The most important part is making the Alt Text featuring your keyword. Whether you want it to be exact match or not is up to you. For example, you can have it either be “BPO Industry” or “BPO Industry Graphic”.
  • Relevant Links: Whether I’m 100% correct or not, I do believe that the links on the page have an impact on relevancy. For example, I featured five links on the page with the anchor text “BPO Industry in India”, “BPO Industry in China”, etc. I also made all the navigation links at the top include either “BPO” or “Industry” (outside of the About/Contact pages).


So there’s a quick rundown of On Page SEO. Next is making sure your content is readable & worth reading. This is the by far the most critical piece of content you will ever create for your niche site, so do your research, edit, and everything else to make it a lovely piece of content. The best thing to do is to try and be the person searching for information on that topic. Ask the kinds of questions you think they will be asking. For some of you, you don’t know anything about the topic you will be writing about, so this is a lot easier because you actually are the one looking for information. I used headers to ask basic questions about the BPO Industry, such as What is it, How large is it, how is it advantageous, and in what locations is it thriving in.



Wow, so that’s just the home page. Luckily for us, you can apply most of that for the rest of your pages. Now we’ll talk about which type of HTML page you will we be creating your content on. There’s a lot of debate over whether you should create your content on Pages or Posts. The undoubted answer in my mind should be Pages, because if you’re smart, you’ll set up a blog on a different page than your homepage (I’ll talk about this later). Then when you create posts, they will show up there.


Blog Page

Let’s talk about the blog page. This is optional, but if you’d like to expand on long tail and domain authority, then a blog is essential. If you go to Settings > Reading, you can select a page that’s not your homepage to make your blog posts show up on. My content strategy for my blog posts is simple: 200 word posts about news in my niche. This is easy for me because my niche is an industry, so almost everything is relevant. For those who don’t have this luxury, add three or four posts to your blog page, take off the date of when they were submitted, do anything else to make sure your blog page is evergreen (doesn’t ever look outdated). Here’s an example of what I mean. Pat used more than 3-4 posts, but that’s all you need if you don’t want to continually create content. For those of you wondering how I find my blog post topics to write about, I use Blekko, my 2nd favorite search engine. Type in the search *niche* /date and the search will bring up niche related pages sorted by how recently they were published. This is best for news stories.

Remember how I mentioned the WordPress plugin “Widget Context” in my last post? This is where it comes in handy. I can use Widget Context to put up things like Archives & Categories ONLY on my blog page & posts!


Other Keyword Targetted Pages

Because I’m trying to target multiple keywords outside of my homepage, I did a little keyword research to find related niche keywords that were highly searched. I used Google’s Keyword External Tool to make things easy. Once I found a nice list of about 50 to target, I decided to create articles targeting all of these different keywords. I only picked a couple highly searched terms, because highly searched usually means higher competition. Most of them are low search, low competition, but once I create 10 or 20 articles ranking on the first page of Google, these small numbers add up to some serious traffic. I’m not finished, but here’s the content I have so far:


  • BPO Companies – a highly searched (and decently competitive) term, BPO Companies was something that I decided to target as my 2nd top keyword. I created a page and added it to my main navigation bar using the exact anchor text. Because I want to make the page authoritative, my strategy was to make that a parent page and have a high amount of child pages underneath it. For example, the page’s URL is “bpoindustry.net/bpo-companies”, so I created six child pages off of that, dividing into different countries. One of them was “BPO Companies in India” with the URL “bpoindustry.net/bpo-companies/india”. Then I made child pages off of those pages with individual company profiles. For example, Aegis is a a BPO company in India, so here’s the URL structure of that page: “bpoindustry.net/bpo-companies/india/aegis-bpo”. Hopefully you understand this hierarchy, but if not, visit the “BPO Companies” page, click the “BPO Companies in India” page, and then you can go from there observing the URLs.


  • BPO Topics – This is my library of articles of different keywords I’m targeting. Eventually I will have 30-40 articles in there targeting different keywords, but at the moment I only have around 5.


This strategy of creating a library of articles on different topics helps out a ton with my website’s interlinking. My usual article features 4-5 different BPO terms, so by having articles on each of those terms, I can not only help my readers find information on that topic, but it helps pass some valuable anchor text!



I understand there’s a lot of information I just went over, and I probably skimmed over a few things that I should have taken more time to explain. This is where you use that “comments” section below: Leave your question and I’ll get back to you. If you have any other suggestions for this part of a niche site, go ahead and leave them below too! If your suggestion is good enough, I’ll add it to this post and send a link your way!


My next post will be talking about my FAVORITE part of the niche site challenge – Link Building. Seeing as this is a link building blog, I’ve been waiting to show off some of the new tactics I’ve learned :). Here are the other posts if you missed them:


Niche Site Challenge #1 – The Saga Begins

Niche Site Challenge #2 – Creating Your Niche Site

Niche Site Challenge #3 – Content Creation & Organization

Niche Site Challenge #4 – Rankings Update

Niche Site Challenge #5 – My Highly Effective Link Building Strategy


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This post was written by...

Jon Cooper – who has written 129 posts on Point Blank SEO.

Jon Cooper is a link builder based out of Gainesville, FL. For more information on him and Point Blank SEO, visit the about page. Follow him on Twitter @PointBlankSEO.

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  1. Jon Turner says:

    Hi Jon,

    Great post mate – contains a lot of really good points.

    Again, I will be using a very similar process to yourself. My homepage will be a static one and I will be using pages for my product reviews and articles rather than posts. My blog page will be introducing a selection of my ‘best product’ reviews along with industry news. I’ll leave comments open to enable some visitor interaction on my site.

    Some of my article pages will be targeting low competition keywords to initially funnel traffic to some product reviews that have higher keyword competition, until my site gains some authority. Like you say, once you have a decent number of pages targeting lower search volume keywords, they really do add up.

    Great list of On-Page SEO factors. I have put together a large list of things to cover for this too – I really want to get my On-Page SEO correct as I feel it’s important.

    To begin with I will be writing my own content, which I know will be a lot of hard work. I want to make them as higher quality as possible, and around 800 to 1,000 words so they will be found for many long-tail keywords. By writing them myself, I will then have an example of how I like my content to be written when I decide to outsource.

    Very much looking forward to your Link Building post as although I know many methods, I still haven’t got a decent strategy together.

    Best wishes

    Jon Turner

    PS. How are doing with ranking for your keywords?

    • Jon Cooper says:

      Thanks for the feedback Jon!

      Currently my site is ranking well – I’ll do an update momentarily! Spoiler alert – I hit the #4 position for my targetted keyword in a week and a half after creating the domain. Why? Two reasons – exact match domain and a blogroll link from this blog (I will be removing the link once I hit #1 to show the effects of dropped links).

  2. Jon Turner says:

    That’s great Jon.

  3. Mark says:

    I’m glad I stumbled across your blog from http://www.verticalmeasures.com/content-marketing-2/link-building-vs-link-attraction/. I followed Pat’s challenge last year and a lot has changed since then, it will be interesting to see how a niche site ranks in this new search world we live in – post panda.

    Good luck!

    • Jon Cooper says:

      Thanks for the support :). Make sure to check out all of the posts and don’t be afraid to let me know how you feel! (I’m saying this because I’m sick of the “great post!” feedback a lot of posts get; If you actually do like it, tell me why :))

  4. Cesar says:

    You mention the importance of creating a static homepage but you don’t mention the reason. Is it simply so you don’t have different new posts rotating through your homepage (which can be prevented by editing the theme file or some plugins) or are there other reasons why it helps you rank better? Great site BTW, really useful stuff you talk about.

    • Jon Cooper says:


      Thanks for stopping by! And the reason I do this is because this is supposed to be a static website, not a blog. This is so you have the same content on the page, giving you the ability to customize the page based on your targeted keyword, i.e. adding the keyword into a header or two, including it a fair amount in the body of the text, etc. You want your traffic to see this quality content immediately, and thus incentivize them to stay. I hope that this clears things up a bit!

  5. Chris says:

    Hey I was wondering if you could help me figure something out. When you install wordpress into your godaddy site, did you install it in the root folder or in its own subfolder? If you put it in a subfolder, what did you do for the hompage? Thank you.

    • Jon Cooper says:

      I installed it into the root folder. You can do a subfolder if you don’t want your entire site to run on WordPress.

      Thanks Chris for stopping by! Hope that helps 🙂

  6. Hey Jon

    How did it go with creating the sub pages?

    In my experience the more layers you put the hard it is to rank?

    So the keyword “BPO Companies in India” instead of:


    I would of made it:


    Let me know which one you felt ranked higher?

Niche Site Challenge #3 – Content Creation & Organization - Point Blank SEO