In this niche site challenge post I will be talking about creating and organizing your content. This, like every part of the process, is essential for a couple of reasons. If you don’t have great content, then your audience will just click back to the SERPs. If your content isn’t organized, both the search engines and your visitors won’t be able to find what they want. For those of you who haven’t read any of my first two niche site challenge posts, here’s the first and here’s the second.
Hopefully you took my advice and decided to create your website on your own domain and through WordPress. This makes things ten times easier for you and your visitors; WordPress makes it very easy for the administrator to control the website, and your visitors will most likely see a cleaner, easier to read layout than most other websites. I’ve successfully set up & organized my content, so I’ll run you through everything I did.
My homepage is a static page, which is what 100% of you should be doing. If you go to Settings > Reading, you can select to make your front page a static page. This homepage is by the far most important out of all the content you create; if you know anything about niche sites, it’s that they try to rank for one specific keyword, and that word is on your homepage. Therefore if your content on this page is crap, don’t bother with anything else in this entire process, because you’ll have a high bounce rate. Because the page is trying to rank for a term, on page SEO is vital.
Here’s how I’d do it:
So there’s a quick rundown of On Page SEO. Next is making sure your content is readable & worth reading. This is the by far the most critical piece of content you will ever create for your niche site, so do your research, edit, and everything else to make it a lovely piece of content. The best thing to do is to try and be the person searching for information on that topic. Ask the kinds of questions you think they will be asking. For some of you, you don’t know anything about the topic you will be writing about, so this is a lot easier because you actually are the one looking for information. I used headers to ask basic questions about the BPO Industry, such as What is it, How large is it, how is it advantageous, and in what locations is it thriving in.
Wow, so that’s just the home page. Luckily for us, you can apply most of that for the rest of your pages. Now we’ll talk about which type of HTML page you will we be creating your content on. There’s a lot of debate over whether you should create your content on Pages or Posts. The undoubted answer in my mind should be Pages, because if you’re smart, you’ll set up a blog on a different page than your homepage (I’ll talk about this later). Then when you create posts, they will show up there.
Let’s talk about the blog page. This is optional, but if you’d like to expand on long tail and domain authority, then a blog is essential. If you go to Settings > Reading, you can select a page that’s not your homepage to make your blog posts show up on. My content strategy for my blog posts is simple: 200 word posts about news in my niche. This is easy for me because my niche is an industry, so almost everything is relevant. For those who don’t have this luxury, add three or four posts to your blog page, take off the date of when they were submitted, do anything else to make sure your blog page is evergreen (doesn’t ever look outdated). Here’s an example of what I mean. Pat used more than 3-4 posts, but that’s all you need if you don’t want to continually create content. For those of you wondering how I find my blog post topics to write about, I use Blekko, my 2nd favorite search engine. Type in the search *niche* /date and the search will bring up niche related pages sorted by how recently they were published. This is best for news stories.
Remember how I mentioned the WordPress plugin “Widget Context” in my last post? This is where it comes in handy. I can use Widget Context to put up things like Archives & Categories ONLY on my blog page & posts!
Because I’m trying to target multiple keywords outside of my homepage, I did a little keyword research to find related niche keywords that were highly searched. I used Google’s Keyword External Tool to make things easy. Once I found a nice list of about 50 to target, I decided to create articles targeting all of these different keywords. I only picked a couple highly searched terms, because highly searched usually means higher competition. Most of them are low search, low competition, but once I create 10 or 20 articles ranking on the first page of Google, these small numbers add up to some serious traffic. I’m not finished, but here’s the content I have so far:
This strategy of creating a library of articles on different topics helps out a ton with my website’s interlinking. My usual article features 4-5 different BPO terms, so by having articles on each of those terms, I can not only help my readers find information on that topic, but it helps pass some valuable anchor text!
I understand there’s a lot of information I just went over, and I probably skimmed over a few things that I should have taken more time to explain. This is where you use that “comments” section below: Leave your question and I’ll get back to you. If you have any other suggestions for this part of a niche site, go ahead and leave them below too! If your suggestion is good enough, I’ll add it to this post and send a link your way!
My next post will be talking about my FAVORITE part of the niche site challenge – Link Building. Seeing as this is a link building blog, I’ve been waiting to show off some of the new tactics I’ve learned . Here are the other posts if you missed them:
Niche Site Challenge #3 – Content Creation & Organization
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