Read a recent post telling you to forget links and build relationships?
Well, I’m sorry. I’m not here to tell you it all over again.
Relationships are nothing new, yet when people finally realized that the saying “it’s not what you know, it’s who you know” can be applied to SEO, they got caught up in the buzz and forgot what it really is – a means to an end.
In SEO, relationships by themselves mean absolutely nothing. Links, on the other hand, do mean something – they mean increased search traffic, which directly leads to more sales/conversions.
Yes, relationships will help you get links, but completely forgetting about links in an all out pursuit for building relationships will not get you far in SEO. You have to have the end goal in mind. I’m not saying you should go to each of your contacts asking explicitly for a link, I’m just saying that you need to remember one of the reasons why you’re building that relationship.
So next time you hear “relationships” when talking about SEO, realize the concept is older than business and that it’s a means to an end, not the end goal itself.